Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia
Driving Local Business and Community Growth Across West Virginia
Our Purpose and Commitment
OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.
As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.
OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.
Read more
Join a Community that Champions, Connects, and Elevates!
Your Essential Connection in West Virginia
OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.
We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.
- Details
- Press
The long awaited report from the Blue Ribbon Commission on Highways was released earlier today, Wednesday, May 20, 2015. The 58-page report containing recommendations on infrastructure improvement and funding was approved by members of the commission and will now go to the Governor and the Joint Legislative Committee on Tax Reform for further review.
“I’ve been extremely honored to be a member of the Blue Ribbon Commission on Highways,” said Jan Vineyard, chair of the commission’s Legislative & Public Outreach committee who represented the West Virginia Business & Industry Council on the commission. “The commission spent extensive time studying the issues surrounding our crumbling infrastructure and the funding shortfalls with which we are faced with. The release of this report is an important first step to understanding the critical need for infrastructure improvement, facing our funding challenges and addressing the next steps needed to improve our state’s roadways and bridges.”
- Details
- Press
Charleston, W.Va. (May 20, 2015) –A recent national study by the National Association of Convenience Stores (NACS) shows that more than one in four Americans (27%) have indicated that they will take more time on vacation trips this summer, while 86% of those vacationers say they will travel by car.
Sixty-one percent of study respondents cited affordability as the top reason they plan to travel by car. That’s up from 54% last summer when gas prices were just over $1 more per gallon, on average nationally.
While more vacationers will be traveling by car, they also indicated they will be staying relatively close to home. Four in ten say that they will vacation within their state but regardless of the length of their trip, vacationers on the road this summer say they plan to stop along the way, whether to use the bathroom, get gas or food and drinks – making convenience stores a popular destination to fulfill these needs.
- Details
- Press
Sandra Morgenstern, President & CEO of Par Mar Oil Company, operators of Par Mar Stores, has been selected as one of only five women nationally to receive the “Women of the Year” recognition by Convenience Store News.
Convenience Store News, in collaboration with the Network of Executive Women and the Top Women in Convenience Advisory Board, chose the recipients based on their exceptional impact on the success or direction of their company, as well as their positive impact on the convenience store industry.
“We’re incredibly proud of Sandra and the recognition she’s received as a Woman of the Year in the convenience industry,” said Jan Vineyard, president of the West Virginia Oil Marketers & Grocers Association. “She’s an integral part of our organization and our industry. Her leadership, dedication and passion for the Par Mar Company and her employees is unmatched.”
Morgenstern has been with Par Mar for thirty years and provides daily leadership in the operation, management and all other phases relating to the convenience store and oil industry. The Par Mar Stores chain has grown to fifty convenience stores and fifteen quick serve restaurants while employing more than 750 individuals in West Virginia, Ohio and Kentucky.
Under Morgenstern’s leadership, Par Mar Stores have become very active members of the communities in which they operate. She was instrumental in developing and implementing Par Mar Stores’ Wednesday Wish Day (WWD) and the Draw for Success programs. WWD is Par Mar’s fundraising program for children on Christmas morning. The Draw for Success program partners Par Mar’s management teams with local elementary schools which allows students to learn about the history of Par Mar then using their artistic talents complete drawings based on what they learned. The drawings are judged by the school’s art teachers and the winning students receive a $50 recognition award courtesy of Par Mar. The company is also actively involved in supporting the Children’s Home Society of West Virginia, Make-A-Wish Foundation, Relay for Life, Salvation Army, and Toys for Tots.
In addition to her charitable involvement, Morgenstern is actively involved in several industry trade groups, serving on the board for both the West Virginia Oil Marketers & Grocers Association (OMEGA), and the Ohio Petroleum Marketers & Convenience Store Association (OPCMA), as well as various advisory boards.
In addition to the five individuals that received “Women of the Year” honors, Convenience Stores News recognized more than fifty female managers, directors and executives who work in the convenience store industry in six categories. Those categories included Women of the Year, Senior-Level Leaders, Mentors, Rising Stars, Store Managers and Single Store Owners.
- Details
- Press
With more than 4,000 West Virginia children in out-of-home care and 1,200 children in need of adoption, the West Virginia Oil Marketers & Grocers Association (OMEGA) and the Children’s Home Society of West Virginia have launched their Fifth Annual “Every Child Deserves A Loving Home Campaign”. This statewide effort to raise funds for Children’s Home Society assistance programs will run April 10 through Mother’s Day, May 10.
Jan Vineyard, President of OMEGA, said, “Every child deserves a loving home, and there are too many West Virginia children living with crisis in the family. This campaign will provide funds to the Children’s Home Society of West Virginia, which has shelters and assistance programs in every corner of the state, to help those children and families in need.”
West Virginia First Lady – and mother – Joanne Jaeger Tomblin kicked off the campaign from the Governor’s Mansion today by reading stories to children in the care of the Children’s Home Society of West Virginia.
- Details
- Press
The West Virginia Oil Marketers & Grocers Association (OMEGA), an organization representing convenience stores, independent grocers and petroleum marketers across West Virginia, in conjunction with the Make-A-Wish Foundation®, raised $126,230 to help grant the wishes of children diagnosed with life-threatening conditions during the month of August.
Additionally, the organization has raised over $247,000 in 2014 for organizations that help West Virginia children, and almost $2.1 million since 2003 for charities that improve the health, safety and wellbeing of West Virginia children.
Menus
Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.
Copyright Information
Enter the copyright information that will appear in the footer area of your template.
Supporting West Virginia Communities
OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.
OMEGA Members Receive a 3.4% discount
OMEGA Press
- OMEGA Mother’s Day campaign raises $148K for Children’s Home Society
- WV Oil Marketer & Grocers Association Campaign Raises Over $154,000 For Children in Need of Assistance
- Thank You for Making the 2024 Jan Vineyard Charity Golf Outing a Success!
- Join the GameChanger July Campaign: Empower Our Youth, Prevent Substance Misuse
- WV Oil Marketer & Grocers Association Campaign Raises Over $137,000 For Children in Need of Assistance
NGA News
- New NGA Foundation Strategic Plan Targets Workforce Training and Succession Planning, Opens Task Forces to Grocers
- New Fareway Meat Market Opens in Kansas City
- FDA Classifies Taylor Farms Iceberg Lettuce Recall as Class I
- Big Y Announces Plans For New Store In Norton, MA
- NGA Member Resources: Ongoing Food Safety Outbreaks
CSP Fuel News
- LV Petroleum opens Arizona’s first Bojangles restaurant
- Derek Gaskins joining OXXO USA as vice president of marketing and category management
- Tooley Oil Co. sells 12 convenience stores, exits retail business after nearly 50 years
- Retailers embrace autumn with seasonal flavor offers
- Alimentation Couche-Tard reports double-digit nicotine pouch sales growth in first quarter of fiscal 2027
