Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia
Driving Local Business and Community Growth Across West Virginia
Our Purpose and Commitment
OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.
As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.
OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.
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Join a Community that Champions, Connects, and Elevates!
Your Essential Connection in West Virginia
OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.
We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.
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The West Virginia Oil Marketers & Grocers Association (OMEGA) announced Friday that they raised over $100,000 during their Every Child Deserves a Loving Home Mother’s Day Campaign, which aimed to help children across the state dealing with crisis in the family. President of OMEGA Traci Nelson said in the release that during the campaign, brightly colored, Mother’s Day themed, paper flowers were sold at hundreds of OMEGA-member convenience and grocery stores statewide, including Little General Stores, Inc., Go Mart, Par Mar Stores, BFS Foods, DeFazio Oil Company, City Ice & Fuel, and R.M. Roach & Sons. The total amount raised was $148,018.
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The West Virginia Oil Marketers & Grocers Association (OMEGA) raised $154,258 during their Every Child Deserves a Loving Home Mother’s Day Campaign to help children across the state dealing with crisis in the family.
“West Virginians take care of their own; particularly our children,” said Traci Nelson, President of OMEGA. “We are very thankful that our convenience store members were able to raise this money to assist the Children’s Home Society of West Virginia in helping our most vulnerable population. We appreciate the public’s incredible spirit of generosity and desire to help children in need of adoption and families in crisis.”
Nelson said brightly-colored, Mother’s Day themed, paper flowers were sold at hundreds of OMEGA-member convenience and grocery stores statewide, including Little General Stores, Inc., Go Mart, Par Mar Stores, BFS Foods, DeFazio Oil Company, City Ice & Fuel, and R. M. Roach & Sons.
Mary White, Chief Operating Officer of the Children’s Home Society of West Virginia, said, “Our Mission is to protect children and strengthen families. OMEGA provides the funding and other resources to help make a difference in the lives of thousands of children every year. They are committed to West Virginia’s most vulnerable and they make a difference in our communities statewide.”
White said funds will be used for the organization’s efforts to find foster and adoptive homes for children, to assist the emergency child shelters, and to support their resource centers.
Since 2003, OMEGA has raised over $3.6 million for charities benefiting children in West Virginia; $1.8 million of that has gone to support the Children’s Home Society of West Virginia.
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Pictured: Mary White (Children's Home Society), Traci Nelson (OMEGA) and Chris Freeman (Children's Home Society)
We want to send a huge thank you to everyone who participated in the 2024 Jan Vineyard Charity Golf Outing! Thanks to your generosity and support, we were able to raise an incredible $39,826 for the Children's Home Society of West Virginia.Below are the winners of the Cornhole Tournament and the Golf Tournament.
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The West Virginia Oil Marketers & Grocers Association (OMEGA) raised $137,238 during their Every Child Deserves a Loving Home Mother’s Day Campaign to help children across the state dealing with crisis in the family.
“West Virginians take care of their own; particularly our children,” said Traci Nelson, President of OMEGA. “We are very thankful that our convenience store members were able to raise this money to assist the Children’s Home Society of West Virginia in helping our most vulnerable population. We appreciate the public’s incredible spirit of generosity and desire to help children in need of adoption and families in crisis.”
Nelson said brightly-colored, Mother’s Day themed, paper flowers were sold at hundreds of OMEGA-member convenience and grocery stores statewide, including Little General Stores, Par Mar Stores, Bruceton Petroleum/BFS, Go Mart, RM Roach/ROCS, and DeFazio Oil locations.
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We are excited to announce a new initiative that will make a significant difference in our community: GameChanger July: Empowering Students, Preventing Substance Abuse. This campaign, running from July 1 to July 31, aims to support GameChanger, a student-powered substance misuse prevention movement in West Virginia. GameChanger connects students and educators with the Hazelden Betty Ford Foundation to create school environments that prevent opioid and other drug use before it starts.
How You Can Help:
We are asking our retailer members to sell $1 emblems in your convenience stores throughout July. Each emblem sold will directly contribute to the GameChanger mission, empowering our youth and fostering a drug-free future.
Why This Matters:
Substance misuse is a critical issue affecting our youth, and early prevention is key to making a lasting impact. By participating in this campaign, you will:
- Support Prevention Programs: Funds raised will go towards building environments that discourage drug use among students.
- Empower Students: Help equip students with the tools and resources they need to make positive choices.
- Strengthen Communities: Join a collective effort to create safer, healthier communities for everyone.
How to Participate:
- Display the Emblems: Place the $1 emblems prominently in your stores where customers can easily see and purchase them.
- Promote the Campaign: Use in-store signage, social media, and other channels to let your customers know about this important initiative.
- Collect Donations: Encourage customers to support the cause by purchasing an emblem during their visit.
Together, we can make a real difference in the fight against substance misuse. Let’s work together to empower our youth and build a brighter, drug-free future for West Virginia.
If you would like to sell GameChanger emblems to support this campaign, contact Traci Nelson at
Thank you for your continued support and participation.
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Supporting West Virginia Communities
OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.
OMEGA Members Receive a 3.4% discount
OMEGA Press
- OMEGA Mother’s Day campaign raises $148K for Children’s Home Society
- WV Oil Marketer & Grocers Association Campaign Raises Over $154,000 For Children in Need of Assistance
- Thank You for Making the 2024 Jan Vineyard Charity Golf Outing a Success!
- Join the GameChanger July Campaign: Empower Our Youth, Prevent Substance Misuse
- WV Oil Marketer & Grocers Association Campaign Raises Over $137,000 For Children in Need of Assistance
NGA News
- NGA Foundation Supports Future of Independent Grocery Industry with 2026 Scholarships
- New NGA Foundation Strategic Plan Targets Workforce Training and Succession Planning, Opens Task Forces to Grocers
- New Fareway Meat Market Opens in Kansas City
- FDA Classifies Taylor Farms Iceberg Lettuce Recall as Class I
- Big Y Announces Plans For New Store In Norton, MA
CSP Fuel News
- Rule to take effect Nov. 4 could prevent food-stamp use at convenience stores
- Shell leads U.S. gas station rankings as Circle K posts biggest gain
- Pilot makes 2 promotions at vice president level
- Convenience stores, travel stops offer deals for truck drivers during National Truck Driver Appreciation Week
- LV Petroleum opens Arizona’s first Bojangles restaurant
