Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia
Driving Local Business and Community Growth Across West Virginia
Our Purpose and Commitment
OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.
As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.
OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.
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Join a Community that Champions, Connects, and Elevates!
Your Essential Connection in West Virginia
OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.
We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.
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WV OMEGA contributes $143,750 in 2015 to help WV children
The West Virginia Oil Marketers & Grocers Association (OMEGA), an organization representing convenience stores, independent grocers and petroleum marketers across West Virginia, raised $64,135 for the Children’s Home Society of West Virginia during a September 22 golf event at Stonewall Resort, organization officials announced today.
When coupled with the $79,615 OMEGA members raised for the organization during the “Every Child Deserves a Loving Home” fundraising campaign in May, OMEGA members have contributed $143,750 in 2015 to help the children and families cared for by the Children’s Home Society of West Virginia.
“Our members are very proud to play a small part in helping the Children’s Home Society of West Virginia provide for our most vulnerable population – our children,” said Jan Vineyard, president of OMEGA. “This effort not only gives back to the communities where our members live and work, but it demonstrates the charitable nature of our industry. This is a win for all involved: the children, our members and the public.”
The funds raised by OMEGA will be used to support child assistance programs, such as emergency child shelters, foster care, adoption, mentoring, early intervention and numerous other family support programs throughout the state. More than 13,000 children have been assisted in the past year.
Mary White, chief operations officer for the Children’s Home Society, said, “The West Virginia Oil Marketers & Grocers Association has become paramount to the well-being of West Virginia’s children and families. Their dedication and support enables the Children’s Home Society to find homes for children, support families and change their lives forever.”
Many OMEGA members participated in the golf outing, including ExxonMobil Fuels Marketing, Little General Store, Inc., Marathon Petroleum Company, Par Mar Oil Company, BFS Foods, Inc., Team Sledd, Red Bull Energy Drink, Proud Eagle Inc. and many others.
Since 2013, OMEGA has raised over $2.2 million dollars for charities that improve the health, safety and wellbeing of West Virginia’s children.
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Proclamation by Governor Earl Ray Tomblin
Whereas, West Virginia law prohibits the sale of tobacco and other age-restricted products to persons under the age of 18; and
Whereas, the West Virginia Oil Marketers and Grocers Association and the West Virginia Wholesalers Association will participate in "We Card" Awareness Month, a retail education and training effort to boost West Virginia retailers' awareness of and participation in responsible retailing efforts to comply with federal, state and local laws and identify, prevent and deny tobacco and other age-restricted product sales to minors; and
Whereas, the national non-profit organization, The "We Card" Program, Inc., is designed to provide training and education to the retail community to help retailers comply with age-restricted product laws and serve their communities as responsible retailers; and
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Charleston, WV (June 1, 2015) – The West Virginia Oil Marketers & Grocers Association (OMEGA), an organization representing convenience stores, independent grocers and petroleum marketers across West Virginia, raised $79,615 to help the children and families cared for by the Children’s Home Society of West Virginia during the “Every Child Deserves A Loving Home” Campaign, organization representatives announced today.
“Our members – the hundreds of local convenience and grocery stores West Virginians shop in every day – are very proud of this effort to make a difference in children’s lives and we are very appreciative of the public who truly supported this campaign,” said Jan Vineyard, President of OMEGA.
OMEGA-member convenience and grocery stores partnered with the Children’s Home Society of West Virginia to raise funds that will be used to support child assistance programs, such as emergency child shelters, foster care, adoption, mentoring, early intervention and numerous other family support programs throughout the state. Brightly colored, Mother’s Day-themed, paper flowers were sold for one dollar at nearly 500 OMEGA-member convenience and grocery stores from April 10 – May 10 across West Virginia.
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Each year, federal, state and local motor carrier enforcement authorities conduct a three-day nationwide roadside inspection and enforcement blitz to check for compliance with federal motor carrier safety regulations (FMCSR). Both interstate and intrastate petroleum marketers engaged in the transportation of fuel in a commercial motor vehicle are subject to the FMCSR. This year’s enforcement blitz will take place June 2-4 on interstate, secondary and local roadways nationwide. In preparation for the blitz, petroleum transporters should make sure that they are currently in full compliance with federal and state CMV and CDL driver regulations.
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Charleston, W.Va. (June 1, 2015) – The West Virginia Oil Marketers & Grocers Association (OMEGA), the trade association which represents the state’s convenience stores, independent grocers and petroleum marketers, has announced their annual college scholarship recipients for the 2015-2016 school year.
“Education is an essential part of our lives and providing our state’s youth with the opportunities to receive a quality education is a key in moving West Virginia forward. We are extremely pleased to be in a position to support our members, their employees and families in furthering their education,” said Jan Vineyard, president of OMEGA. “Our eleven scholarship recipients are exceptional in every way. They not only excel academically in the classroom but also take active roles in their communities, on their athletic teams and at their workplace. We congratulate our recipients and wish them the best of luck.”
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Supporting West Virginia Communities
OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.
OMEGA Press
- OMEGA Mother’s Day campaign raises $148K for Children’s Home Society
- WV Oil Marketer & Grocers Association Campaign Raises Over $154,000 For Children in Need of Assistance
- Thank You for Making the 2024 Jan Vineyard Charity Golf Outing a Success!
- Join the GameChanger July Campaign: Empower Our Youth, Prevent Substance Misuse
- WV Oil Marketer & Grocers Association Campaign Raises Over $137,000 For Children in Need of Assistance
NGA News
- Women Grocers of America Brings Industry Leaders Together for 2026 Symposium
- NGA Statement on Senate Agriculture Committee Action on Farm Bill
- The NGA Foundation Announces 2027 Student Case Study Competition Focused on Building the Next Generation of Customer Loyalty
- National Grocers Association Supports House Passage of Common Cents Act, Urges Swift Action in the Senate
- NGA Foundation Supports Future of Independent Grocery Industry with 2026 Scholarships





