Join the GameChanger July Campaign: Empower Our Youth, Prevent Substance Misuse

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Details: Press; June 04, 2024

game changer We are excited to announce a new initiative that will make a significant difference in our community: GameChanger July: Empowering Students, Preventing Substance Abuse. This campaign, running from July 1 to July 31, aims to support GameChanger, a student-powered substance misuse prevention movement in West Virginia. GameChanger connects students and educators with the Hazelden Betty Ford Foundation to create school environments that prevent opioid and other drug use before it starts.

How You Can Help:
We are asking our retailer members to sell $1 emblems in your convenience stores throughout July. Each emblem sold will directly contribute to the GameChanger mission, empowering our youth and fostering a drug-free future.

Why This Matters:
Substance misuse is a critical issue affecting our youth, and early prevention is key to making a lasting impact. By participating in this campaign, you will:

Support Prevention Programs: Funds raised will go towards building environments that discourage drug use among students.
Empower Students: Help equip students with the tools and resources they need to make positive choices.
Strengthen Communities: Join a collective effort to create safer, healthier communities for everyone.

How to Participate:

Display the Emblems: Place the $1 emblems prominently in your stores where customers can easily see and purchase them.
Promote the Campaign: Use in-store signage, social media, and other channels to let your customers know about this important initiative.
Collect Donations: Encourage customers to support the cause by purchasing an emblem during their visit.

Together, we can make a real difference in the fight against substance misuse. Let’s work together to empower our youth and build a brighter, drug-free future for West Virginia.

If you would like to sell GameChanger emblems to support this campaign, contact Traci Nelson at This email address is being protected from spambots. You need JavaScript enabled to view it.

Thank you for your continued support and participation.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.