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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

morgwomyearSandra Morgenstern, President & CEO of Par Mar Oil Company, operators of Par Mar Stores, has been selected as one of only five women nationally to receive the “Women of the Year” recognition by Convenience Store News.

Convenience Store News, in collaboration with the Network of Executive Women and the Top Women in Convenience Advisory Board, chose the recipients based on their exceptional impact on the success or direction of their company, as well as their positive impact on the convenience store industry.

“We’re incredibly proud of Sandra and the recognition she’s received as a Woman of the Year in the convenience industry,” said Jan Vineyard, president of the West Virginia Oil Marketers & Grocers Association. “She’s an integral part of our organization and our industry. Her leadership, dedication and passion for the Par Mar Company and her employees is unmatched.”

Morgenstern has been with Par Mar for thirty years and provides daily leadership in the operation, management and all other phases relating to the convenience store and oil industry. The Par Mar Stores chain has grown to fifty convenience stores and fifteen quick serve restaurants while employing more than 750 individuals in West Virginia, Ohio and Kentucky.

Under Morgenstern’s leadership, Par Mar Stores have become very active members of the communities in which they operate. She was instrumental in developing and implementing Par Mar Stores’ Wednesday Wish Day (WWD) and the Draw for Success programs. WWD is Par Mar’s fundraising program for children on Christmas morning. The Draw for Success program partners Par Mar’s management teams with local elementary schools which allows students to learn about the history of Par Mar then using their artistic talents complete drawings based on what they learned. The drawings are judged by the school’s art teachers and the winning students receive a $50 recognition award courtesy of Par Mar. The company is also actively involved in supporting the Children’s Home Society of West Virginia, Make-A-Wish Foundation, Relay for Life, Salvation Army, and Toys for Tots.

In addition to her charitable involvement, Morgenstern is actively involved in several industry trade groups, serving on the board for both the West Virginia Oil Marketers & Grocers Association (OMEGA), and the Ohio Petroleum Marketers & Convenience Store Association (OPCMA), as well as various advisory boards.

In addition to the five individuals that received “Women of the Year” honors, Convenience Stores News recognized more than fifty female managers, directors and executives who work in the convenience store industry in six categories. Those categories included Women of the Year, Senior-Level Leaders, Mentors, Rising Stars, Store Managers and Single Store Owners.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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