Food retailers hear a lot about the digital shopper and they spend even more time thinking about how they’ll meet consumers growing demand for streamline shopping experiences from the store aisles to their virtual grocery baskets. As it turns out, center store items remain a prime opportunity for food retailers to engage e-grocery shoppers.

Industry-wide voluntary initiatives are tough. It takes time to organize and implement change to get on the same page with partners. Inevitably there are bumps in the road, lessons to be learned and wrinkles to iron out. But the result is worth it—a new system that is efficient, effective and satisfies consumer’s needs.

As an emerging brand, you’re almost ready to move your product to the next stage of assembly. You worked hard to guarantee its greatness and ensure the packaging catches the consumer’s eye. Production is set to ramp up now that you landed the partner who’s providing capital, market access, and the business advice you need. That new potential partner asks a question you think is easy to answer, “Is your product safe?”

Food retailers increasingly offer a wider variety of private brands options in their stores and are strengthening their private brands value proposition. But it all comes down to which private brands categories shoppers actually purchase. That’s what we examined with IRI in Power of Private Brands: At the Register 2018 report.