This transient nature of vocabulary – where words can shift and take on additional definitions or shades of meaning -- is becoming a significant issue in the world of food retail.

Millennials continue to lead the way online in using the same-day and next-day delivery models but also in subscribing to meal kits and in taking advantage of online touchpoints for food service takeout or delivery.

Food retailers, particularly independent operators, are uniquely positioned to be a resource in helping shoppers eat well by offering knowledge, support, inspiration and advice.

The movement is gaining momentum, and our country’s elected officials are joining the party, thanks to the efforts of FMI members and state grocery and retail associations.