Eating Well Today: What It Means To Consumers

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In the not-so-distant past, eating well entailed consuming enough sustenance to survive. More recently, it has meant fulfilling personal health and nutrition needs.

By: Sue Borra, RD, Chief Health and Wellness Officer, Food Marketing Institute, and Executive Director, FMI Foundation <img src="https://www.fmi.org/images/default-source/blog-images/eating-well-word-cloud.tmb-large-350-.png?sfvrsn=740b426e_1" data-displaymode="Thumbnail" alt="Trends Eating Well Word Cloud" title="Trends Eating Well Word Cloud" style="float: right; margin-left: 10px;" />In the not-so-distant past, eating well entailed consuming enough sustenance to survive. More recently, it has meant fulfilling personal health and nutrition needs. The notion of eating well today comprises a balance of multifaceted needs, pleasures and values. It’s more about connecting with food, exploring it, and thinking about its impacts.  While eating well is still anchored in health, it’s now joined by desires for taste and enjoyment, discovery, and mindful connection. This year’s <a href="http://www.FMI.org/grocerytrends">U.S. Grocery Shopper Trends</a> explores the concept of eating well at length.  In Trends, FMI interviewed consumers about what eating well means to them. Here are some ways they define it: <ul style="list-style-type: disc;"> <li>"Consuming a balanced meal that leaves me feeling content, having spent time with my family and support local producers of my food"</li> <li>“Tastes good and filling, but not overeating.”</li> <li>"That I am eating fresh vegetables and fruit, drinking plenty of filtered water and eating lean meats which have not been treated with hormones and antibiotics"</li> </ul> We see in these quotes a tremendous variety in what eating well means on a personal level. For many, it falls within health and nutrition goals, for others it’s taste and enjoyment, while budget often overlaps as a consideration point. In addition, eating well encompasses a sense of emotional wellbeing like spending time with family, as well as, social considerations like supporting foods produced in a sustainable way.  For a deeper dive, <a href="https://www.fmi.org/events-education/webinars/webinar-recordings/view/webinar-recordings-public/2018/07/31/the-shopper-desire-to-eat-well-and-the-implications-for-shopping">click here</a> to view our second Trends webinar, in which we explore in more detail this concept of consumers’ desire to “eat well” and strive to answer these important questions for the food retail industry.  <a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends" class="button-secondary">Download U.S. Grocery Shopping Trends</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.