Children's Home Society CHALLENGE!

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Details: Press; July 28, 2020

As of May 2020, there were 7,265 youths in foster care and with the ongoing opioid crisis, the number keep increasing. Due to Covid19, the Annual Mother's Day Campaign, which benefits the Children's Home Society of WV (CHS), was not held. This greatly reduced the funds that are available to assist these children in need.

The work that the Children’s Home Society does is so important and because of that we want to try to provide support to replace some of the money we typically raise during the Mother’s Day Campaign. OMEGA Chairman Greg Darby of Little General Store, Inc. has pledged to donate $10,000 toward this effort and challenges all OMEGA MEMBERS to donate as well.

This effort will not replace the Jan Vineyard Children's Charity Golf outing, which will be held September 23rd at Stonewall Resort in Roanoke, WV. More information will be distributed for the event later this week.

These children desperately need our help so we are asking that you please help support this worthy cause and donate what you can!

Please send your checks made payable to Children’s Home Society of West Virginia to OMEGA WV, 2006 Kanawha Blvd., E., Charleston, WV 25311. If you have questions, please contact Missy Morgan at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.