Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

“Convenience stores are responsible retailers and conduct more face-to-face age-verification checks than anyone in the world,” said NACS President and CEO Henry Armour. “Given the uncertain status of e-cigarettes, it just makes sense that convenience stores check IDs as part of the more than 4.5 million age-verification checks that we already conduct every day.”

NACS stated that:

  • Retailers should, as a best practice, follow the same applicable federal, state and local laws for verifying the age of purchasers of tobacco and apply these standards for the sale of e-cigarettes.
  • NACS will promote effective procedures for retailers to verify sales of age-restricted products and will encourage retailers to utilize these procedures and training tools.
  • NACS will work with all appropriate federal organizations to ensure that convenience stores continue to play a leadership role in establishing guidelines that take into account current research related to the age-restricted products.

This is not the first time that the association has taken a leadership role in age-verification practices. NACS is a founding member of the We Card program, which was established in the 1990s to provide training and educational programs to properly use age-verification tools and processes. The We Card program has provided retailers with more than 1.1 million in-store educational kits and has trained more than 350,000 retail employees nationwide.

NACS encourages retailers to use procedures and training tools like those offered by We Card. These training resources include state-law-specific eLearning courses for frontline cashiers and managers that follow FDA Guidance for Tobacco Retailer Training Programs, in-store tools to assist with proper age calculation and spot fake IDs and illegal adult purchases for minors and a wide range of in-store signage and information on how to display this signage. We Card has produced new materials specifically for e-cigarette age verification.

The announcement will likely enhance what convenience stores are already doing in carding for e-cigarettes.

“As responsible retailers, we want to help ensure that minors do not have access to e-cigarettes,” said Armour. “Convenience stores will continue to act responsibly in retailing e-cigarettes and complying with existing laws.”

There are 151,282 convenience stores in the United States — one per every 2,100 people. Cumulatively, U.S. convenience stores serve 160 million customers per day.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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