Capitol Christmas Tree to Travel Through West Virginia

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Details: Press; November 22, 2010

The convenience store industry has deep roots in the state and in the communities it serves. Here are some facts about the convenience store industry in the state:

Convenience stores are everywhere. There are 1,291 convenience stores in West Virginia – one per every 1,410 people. These stores provided more than 13,940 jobs last year across the state. In the United States there are 144,541 convenience stores. Competing channels have far fewer stores, according to Nielsen TDLinx, such as supermarkets (35,612 stores), drug stores (37,654 stores) and mass merchandiser/dollar stores (27,247).

Convenience stores are America’s fueling station. Convenience stores sell the majority of gasoline purchased in the country — approximately 80 percent of all fuel sold in the United States. A total of 1,078 convenience stores sell motor fuels in West Virginia, accounting for 1.57 billion gallons sold in 2009. Overall, 84 percent of all convenience stores in West Virginia sell motor fuels.

Consumers are embracing convenience stores like never before. Cumulatively, convenience stores in West Virginia serve more than 1.47 million customers every day. An average store selling fuel has around 1,135 customers per day, or more than 400,000 per year.

Convenience stores have robust sales. In West Virginia, convenience stores had sales of approximately $5.3 billion in 2009. Overall, U.S. convenience stores had $511 billion in sales – nearly equal the sales of the country’s supermarkets ($556 billion) and the predicted 2010 sales in restaurants ($580 billion), and far greater than drug stores ($218 billion).

Convenience stores sell time. Convenience stores offer speed of service to time-starved consumers who want to get in and out of the store quickly. These shoppers recognize this channel of trade for its convenient locations, extended hours of operation, one-stop shopping, grab-and-go foodservice, variety of merchandise and fast transactions. A NACS speed metrics study found that it takes customers, on average, 3 minutes and 33 seconds from the time they leave their cars until the time they get back in their cars with a purchase. No other channel comes close.

NACS is sharing regular updates on the tree’s visits to retail member sites along the way at nacsonline.com/capitolchristmastree.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.