Getting Coin Moving Cannot Be an Old Adage

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

As a member of the U.S. Coin Task Force, we supported the development of a new resource that retailers, banks and consumers can use to help #getcoinmoving. Much of the retailer toolkit includes ideas and best practices used by FMI retail members.

By: Hannah Walker, VP of Political Affairs, FMI  <img src="https://www.fmi.org/images/default-source/blog-images/screen-shot-2020-09-21-at-1-19-32-pm.tmb-large-350-.png?sfvrsn=16064503_1" data-displaymode="Thumbnail" alt="Screen Shot 2020-09-21 at 1.19.32 PM" title="Screen Shot 2020-09-21 at 1.19.32 PM" style="float: right; margin-bottom: 10px; margin-left: 10px;" />We have all heard or even caught ourselves saying the old adages, “It’s a marathon, not a sprint” and “Rome wasn’t built in a day,” when we want something to come to fruition sooner rather than later.  However, we cannot wait for Rome to be built when it comes to mitigating the current coin circulation problem, which continues to have a real impact on grocers and their customers.  It will take all of us working together to solve this problem, and the faster, the better. As a member of the U.S. Coin Task Force, we supported the development of <a href="https://www.frbservices.org/get-coin-moving/recommendations-and-resources.html#retailers">a new resource that retailers, banks and consumers can use to help #getcoinmoving</a>. Much of the retailer toolkit includes ideas and best practices used by FMI retail members.  Through our work with the Federal Reserve, we’ve collaborated with key stakeholders and players in the coin ecosystem in an effort to create solutions and measure their effectiveness.  We will only reach success when our members have access to adequate coin supply.   To ensure that our efforts reflect your needs and that we have a clear picture of the current state of coin out in the field, please continue to share information with us. I hope to hear from all our members on your current coin situation, and if you’ve had any success in coin drives or other consumer-facing programs to generate coins.   We will continue to work with the Task Force, our partner retail trade associations and other stakeholders to explore how to improve the current coin supply and #getcoinmoving. <a href="https://www.fmi.org/industry-topics/payments" class="button">Help Get Coin Moving</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.