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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

COVID-19 has certainly changed our approach to family meals and perhaps reshaped our attitude about preparing them, but has it affected the benefits and how we perceive them? We wanted to know, so the FMI Foundation funded research to find out and here is what we learned.

<p>By: David Fikes, Executive Director, FMI Foundation</p> <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/family-meals-time-square-2020_lg.tmb-large-350-.jpg?sfvrsn=2073724a_1" data-displaymode="Thumbnail" alt="Family-Meals time square 2020_lg" title="Family-Meals time square 2020_lg" /></div> <p>We&rsquo;ve long known that family meals offer the dynamic duo of benefits, providing better dietary outcomes for the body and improved family functioning for the mind and spirit. Consequently, when asked, Americans tended to say they wanted more family meals than their schedules and energy level allowed them. Then, in a classic be-careful-what-you-wish-for object lesson&mdash;suddenly COVID-19 thrust us all into a situation where family meals were not just an easier choice, they were THE choice. After the initial shock of home sheltering wore off and folks settled into the routine, there was a refreshed appreciation for families dining together. The family meal, for many households, became the norm three times a day, plus snacks. But as the COVID-19 days turned into weeks and the weeks turned into months, family meal zeal began to wane. The norm became routine and for many the routine slipped into a chore with the social media tag of #FamilyMealFatigue.</p> <p>COVID-19 has certainly changed our approach to family meals and perhaps reshaped our attitude about preparing them, but has it affected the benefits and how we perceive them? We wanted to know, so the FMI Foundation funded research to find out and here is what we learned:</p> <ul> <li>As a result of the global pandemic, Americans are cooking more and having more family meals. An incredible 94% say they are cooking the same amount or more than before the pandemic. And three-quarters of Americans report they are having the same amount or more family meals &ndash; both in-person and virtually.</li> </ul> <ul style="list-style-type: disc;"> <li>Family meals still keep us connected. Seventy-one percent (71%) of people who have been eating more in-person meals (and 70% having more virtual meals) agree that "I feel more connected to my family since the pandemic has started."<br /> <br /> </li> <li>People appreciate the emotional benefits from breaking bread together. The preponderance of Americans &ndash; 78% &ndash; have positive sentiments about family meals such as: &ldquo;they are a high point of my day,&rdquo; or &ldquo;they help to make me feel calm&rdquo; or &ldquo;they are an important part of my household&rsquo;s regular routine.&rdquo; </li> </ul> <ul style="list-style-type: disc;"> <li>Notably, Americans recognize the nutrition advantages of eating together. More than one-third recognize that they eat better and 40% say that the food they eat is more balanced or healthier than the food they eat when alone.&nbsp;</li> </ul> <p>We also learned that the definition of family is ever evolving. Currently, 77% of those surveyed cohabitate, which means they are sharing meals with significant others, children, other adult family members, friends and roommates. But perhaps the most resounding endorsement of the power of family meals came from this insight: A notable 85% of Americans plan on eating family meals more often or the same amount as they did before the pandemic when things return to a new normal. &nbsp;Whatever our new normal will be, Americans will need to stay physically and emotionally fit, and family meals help with both. Clearly, consumers plan to stay strong with family meals. </p> <p>Check out how you can help them do so at&nbsp;<a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a>.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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