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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We believe with the ongoing and accelerating growth of digital/ecommerce including both omnichannel and pure play, as well as increasing labor costs will radically alter retail profit and loss statements. FMI sees the above technologies as both disrupters and enablers of new economics and a new operating model at retail.

<div> <p paraid="1439206743" paraeid="{d9161267-2e44-4fb8-8a53-0762bf6fab8e}{178}">By: Doug Baker, Vice President, Industry Relations, FMI&nbsp;</p> </div> <div> <div class="mg-image--circular" style="float: right; margin: 10px;"> <p paraid="6808092" paraeid="{d9161267-2e44-4fb8-8a53-0762bf6fab8e}{182}"><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/online-ordering/20171129-fmi-home-shoot-0751_ed.tmb-medium.jpg?sfvrsn=1a23786e_2" data-displaymode="Thumbnail" alt="20171129-FMI-Home Shoot-0751_ed" title="20171129-FMI-Home Shoot-0751_ed" /></p> </div> A few months ago, FMI&nbsp;partnered&nbsp;with Center for Advancing Retail &amp; Technology, LLC (CART) and published a white paper,&nbsp;<a href="https://www.fmi.org/forms/store/ProductFormPublic/its-time-for-a-covid-19-technology-checkup-a-prescription-for-food-retail" target="_blank" rel="noreferrer noopener">It&rsquo;s&nbsp;Time for A COVID-19 Technology Checkup</a>, focusing&nbsp;on&nbsp;timely&nbsp;food industry technology. &nbsp; <p>&nbsp;</p> </div> <div> <p paraid="1946114627" paraeid="{d9161267-2e44-4fb8-8a53-0762bf6fab8e}{220}">After identifying the&nbsp;technology areas of focus for needed capabilities as the industry emerges into a post-pandemic world, we teamed up further with&nbsp;nine&nbsp;companies with thought leadership and experience in key technology growth areas.&nbsp;&nbsp;</p> </div> <div> <p paraid="1681580203" paraeid="{d9161267-2e44-4fb8-8a53-0762bf6fab8e}{232}">We&nbsp;identified&nbsp;the need to understand the impact that Robotics, Artificial Intelligence, Machine Learning, Augmented Reality, and Virtual Reality will play in the&nbsp;retail&nbsp;operating&nbsp;model, going forward. There is&nbsp;consensus&nbsp;among the FMI membership that many if not&nbsp;all&nbsp;the above enabling technologies will significantly&nbsp;impact&nbsp;current retail economics, however,&nbsp;ultimately resulting&nbsp;in a lower cost to serve the consumer.&nbsp;&nbsp;</p> </div> <div> <p paraid="1900582344" paraeid="{d7c8e113-9971-4e50-8625-1eaf1043f021}{94}">We&nbsp;believe&nbsp;with the ongoing and accelerating growth of digital/ecommerce including both&nbsp;omnichannel and pure play, as well as increasing labor costs will radically alter retail profit and loss statements.&nbsp;FMI sees the above technologies as both disrupters and enablers of new economics and a new operating model at retail.&nbsp;</p> </div> <div> <div> <p paraid="382496491" paraeid="{d9161267-2e44-4fb8-8a53-0762bf6fab8e}{242}">To begin this understanding, FMItech has launched a TechTalk Series that will begin September 8th&nbsp;and continue through November. I will team up with Gary Hawkins,&nbsp;CEO of CART for conversations with professionals from Mercatus, FlexEngage, Movista, and Scriptsave.&nbsp;&nbsp;</p> </div> <div> <h5>Join the TechTalk series,&nbsp;free to FMI members and available to non-members for $59.&nbsp;</h5> </div> <div> <ul role="list"> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="1" role="listitem" data-aria-level="1"> <p paraid="2122854607" paraeid="{e717852d-341f-41b7-885b-de74781a8698}{5}"><a href="https://www.fmi.org/forms/meeting/Microsite/Mercatus">Ecommerce&nbsp;in the time of COVID-19 brought to you by Mercatus</a>, Tuesday, September 8, 2020&nbsp;&nbsp;</p> </li> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="2" role="listitem" data-aria-level="1"> <p paraid="1909462434" paraeid="{e717852d-341f-41b7-885b-de74781a8698}{13}"><a href="https://www.fmi.org/forms/meeting/Microsite/Flexengage" target="_blank" rel="noreferrer noopener">Contactless Shopping, Transacting, and Delivery brought to you by flexEngage</a>,&nbsp;Thursday, September 10, 2020&nbsp;&nbsp;&nbsp;&nbsp;</p> </li> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="3" role="listitem" data-aria-level="1"> <p paraid="1890822443" paraeid="{e717852d-341f-41b7-885b-de74781a8698}{21}"><a href="https://www.fmi.org/forms/meeting/Microsite/Copy_of_Movista" target="_blank" rel="noreferrer noopener">The Digital Imperative brought to you by Movista</a>,&nbsp;Tuesday,&nbsp;September 15, 2020&nbsp;</p> </li> </ul> </div> </div> <div> <div> <ul role="list"> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="1" role="listitem" data-aria-level="1"> <p paraid="126490545" paraeid="{e717852d-341f-41b7-885b-de74781a8698}{33}"><a href="https://www.fmi.org/forms/meeting/Microsite/ScriptSave" target="_blank" rel="noreferrer noopener">Technology, Health &amp; Hygiene During the Pandemic brought to you by ScriptSave</a>,&nbsp;Wednesday, September 23, 2020&nbsp;&nbsp;</p> </li> </ul> </div> <div> <p paraid="808829466" paraeid="{e717852d-341f-41b7-885b-de74781a8698}{43}"><strong>All TechTalks are 2:00 PM ET / 1:00 PM CT / 12:00 AM MT/ 11:00 AM PT.&nbsp;<br /> <br /> </strong>&nbsp;<a href="https://pages.services/fmi.org/techtalk-series-2020/" class="button">FMI &amp; CART TechTalk Series</a></p> </div> </div>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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