Accelerating the Need for Collaborative Partnerships

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Our upcoming Annual Business Conference (ABC) is an ideal forum to set the stage for competing in and collaborating in the evolving retail landscape. In speaking with numerous retail and supplier members, the general consensus is that there are five top-of-mind topics that require attention at this conference.

<p>By Leslie Sarasin, President and CEO, FMI<br /> <img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/abc-2020-title-380x220-b.tmb-large-350-.png?sfvrsn=3c77e0e9_1" data-displaymode="Thumbnail" alt="ABC 2020 Title 380x220 B" title="ABC 2020 Title 380x220 B" style="float: right; margin: 10px;" /></p> <p>The COVID-19 pandemic places a new level of interdependencies on traditional trading partner relationships. Over the past several months the FMI team has worked tirelessly with our retail and manufacturer partners to help carve a path forward in providing America with a dependable future-facing food supply. </p> <p>I congratulate the entire industry in achieving the goal of keeping our grocery stores supplied throughout this ongoing crisis. The partnerships we have observed, from all the corners of America, have been and continue to be nothing short of outstanding – notwithstanding the unique challenges presented during this time, to take care of our associates, customers, and communities.</p> <p>We at FMI believe we can all learn from the efforts made by our members. Clearly, there is an opportunity to accelerate stronger and deeper collaborative partnerships. </p> <p>Our upcoming <a href="https://www.fmi.org/annual-business-conference">Annual Business Conference (ABC)</a> is an ideal forum to set the stage for competing in and collaborating in the evolving retail landscape. I believe this year’s conference will set the stage for a new generation of cooperation where retailers and manufacturers establish “new ways of working together,” simplifying and streamlining how we serve the American grocery shopper. </p> <p>In speaking with numerous retail and supplier members, the general consensus is that there are five top-of-mind topics that require attention at this conference. Those topics include the following:</p> <p> </p> <h5 style="margin-left: 40px;">1. Addressing the issues of ongoing supply. </h5> <p style="margin-left: 40px;">“W<em>hat needs to be done by both trading partners to keep the shelves and/or fulfillment centers stocked?”</em></p> <h5 style="margin-left: 40px;">2. Understanding SKU rationalization. </h5> <p style="margin-left: 40px;">Many manufacturers have significantly reduced their assortments to manufacture just the basics. <em>“What is the longer-term assortment rationalization strategy, and how can the trading partners work together better to get on the shelf what the consumer wants?”</em></p> <h5 style="margin-left: 40px;">3. Reenergizing innovation.</h5> <p style="margin-left: 40px;">With the recent past and today’s focus on supplying the basics, “<em>What does the go-forward innovation pipeline look like?”</em></p> <h5 style="margin-left: 40px;">4. The role and impact of digital going forward.</h5> <p style="margin-left: 40px;"><em>“How can we work together better to more cost effectively support digital  purchasing behaviors?”</em></p> <h5 style="margin-left: 40px;">5. Reducing the overall cost to serve.</h5> <em> </em> <p style="margin-left: 40px;"><em>“Where can we jointly improve our costs to offer better values to our grocery shoppers?” </em>With compressing margins in an increasingly complex retailer landscape, this issue was identified as a must-have in go-forward collaborative conversations. </p> <p>This year’s ABC event will provide the foundational collaborative partnerships on which future generations continue to build and develop. As each of you, both retailers and manufacturers, approach these upcoming meetings there is a renewed opportunity for industry greatness by deepening the new ways of working together. </p> <p>I am always inspired by the words of one of the greatest collaborators in our history. When the foundation of a new American industry was being established, entrepreneur Henry Ford observed:</p> <p><em> “Coming together is a beginning. Keeping together is progress. Working together is success.” </em></p> <p>See you at ABC!<br /> <br /> <a href="https://www.fmi.org/annual-business-conference" class="button">Annual Business Conference </a></p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.