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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The Chief Retail Sales and Bottler Operations Officer at The Coca-Cola Company, Dagmar Boggs, reinforces The Coca-Cola Company’s strong tradition of growing people within the company who have demonstrated the ability to deliver excellent results in different ways with consumers, customers, bottling partners, and the communities in which its employees work.

<div> <p paraid="935306546" paraeid="{439e860a-ddc0-4703-aa03-bd4850e3a22b}{192}">By: Angelyn Pinter, Senior Manager, Education, FMI&nbsp;&nbsp;</p> </div> <div> <div class="mg-image--circular" style="float: right; margin: 10px;"> <p paraid="1632564822" paraeid="{439e860a-ddc0-4703-aa03-bd4850e3a22b}{198}"><img src="https://www.fmi.org/images/default-source/future-leaders-/future-leaders-2017/cocacolal1.tmb-large-350-.jpg?sfvrsn=2f1b796e_2" data-displaymode="Thumbnail" alt="CocaColaL1" title="CocaColaL1" />Any smart business strategy is about developing leaders. Strategy is nothing without effective leaders to execute&nbsp;it.&nbsp;&nbsp;</p> </div> <p>&nbsp;</p> </div> <div> <p paraid="65538352" paraeid="{439e860a-ddc0-4703-aa03-bd4850e3a22b}{206}">The need for leadership development today, and more importantly the future, has never been more&nbsp;vital.&nbsp;We are living through a fundamental transformation in the way we work,&nbsp;live&nbsp;and eat. The shape&nbsp;that&nbsp;the workforce of the future takes will be the result of&nbsp;a set of&nbsp;complex, changing and competing forces.&nbsp;</p> </div> <div> <p paraid="1640242310" paraeid="{439e860a-ddc0-4703-aa03-bd4850e3a22b}{238}">One thing that has&nbsp;helped&nbsp;food industry leadership thrive through change is its ability&nbsp;to&nbsp;stay focused,&nbsp;continuously adapt, engage with others, and most importantly retain&nbsp;its&nbsp;core sense of identity and values.&nbsp;</p> </div> <div> <p paraid="1443092537" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{7}">As&nbsp;the Chief Retail Sales and Bottler Operations Officer&nbsp;at The Coca-Cola Company, Dagmar Boggs,&nbsp;reinforces&nbsp;The&nbsp;Coca-Cola&nbsp;Company&rsquo;s strong tradition of growing people within the company who have demonstrated the ability to deliver excellent results in different ways&nbsp;with consumers, customers, bottling partners, and the communities in which&nbsp;its&nbsp;employees work.&nbsp;&nbsp;</p> </div> <div> <p paraid="1647363064" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{43}">As a co-chair of the Future Leaders&nbsp;eXperience, we asked for&nbsp;Dagmar&rsquo;s&nbsp;perspective on&nbsp;leadership styles,&nbsp;cultivating&nbsp;talent, and leadership during the COVID-19 pandemic.&nbsp;&nbsp;&nbsp;&nbsp;</p> </div> <div> <h5>Your Leadership Style&nbsp;</h5> </div> <div> <p paraid="50771476" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{73}"><em>On challenges&nbsp;facing leaders today...&nbsp;&nbsp;</em></p> </div> <div> <p paraid="1416231354" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{85}">The biggest challenge facing leaders today is managing for today, as well as for tomorrow. The grocery industry, and overall retail industry, is changing rapidly. And now, during these unprecedented times, it can be more challenging than ever to make quick decisions while not losing sight of our long-term strategy. It is also challenging to ensure that everything is considered and vetted in making both short and long-term plans and decisions.&nbsp; Strong leadership is not time bound by the &ldquo;now&rdquo; or the &ldquo;future&rdquo;&hellip;it&rsquo;s doing both.&nbsp;</p> </div> <div> <p paraid="464659316" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{95}"><em>On great advice...&nbsp;</em></p> </div> <div> <p paraid="1201818535" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{101}">One of the most important pieces of feedback I received early on in my career was to take risks. While it can sometimes be scary to go out on a limb, I was encouraged to take strategic and thoughtful risks at every stage of my career. In doing this,&nbsp;I knew&nbsp;there would be times where I&nbsp;wouldn&rsquo;t&nbsp;be successful, but I was also taught to believe in myself no matter what.&nbsp;I&rsquo;ve&nbsp;carried these lessons with me throughout my career and over time I have learned to trust myself in making decisions.&nbsp; The learnings that I have gained from all decisions regardless of the outcome have been invaluable and have been, no doubt,&nbsp;stepping-stones&nbsp;for my career.&nbsp;</p> </div> <div> <h5>Cultivating Talent&nbsp;</h5> </div> <div> <p paraid="2130338483" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{135}"><em>On succeeding&nbsp;in the&nbsp;food&nbsp;industry...&nbsp;&nbsp;</em></p> </div> <div> <p paraid="1363851425" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{155}">The people who succeed in the&nbsp;food&nbsp;industry are highly motivated to understand the evolving needs of shoppers. They understand the importance of providing excellent customer service.&nbsp;People who succeed in the&nbsp;food&nbsp;industry are also dynamic leaders. Not only are they able to effectively run their businesses, but they also take pride in leading and developing their talent,&nbsp;fostering an inclusive and supportive team environment.&nbsp;</p> </div> <div> <h5>Leadership During Difficult Times&nbsp;</h5> </div> <div> <p paraid="2070273393" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{187}"><em>On inclusion and diverse work culture...&nbsp;</em></p> </div> <div> <p paraid="180514387" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{193}">Diversity and inclusion have always been a core part of my DNA as a leader; actually,&nbsp;it&rsquo;s&nbsp;always been a core personal belief before I even became a leader. A diverse workforce not only makes an organization strong and resilient, but it also gives them the ability to tap into a wider range of skills and cultural insights that drives better overall performance. I make a concerted effort to be consistent and fair in my leadership practices and encourage feedback from others to become stronger in this area.&nbsp;</p> </div> <div> <p paraid="860977436" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{203}"><em>On looking at leadership in the future...&nbsp;</em></p> </div> <div> <p paraid="489849640" paraeid="{5ade44b2-0417-42b7-bbe4-2feb7112f3d5}{209}">Once the&nbsp;coronavirus pandemic is behind us, I want to always remember how incredibly empowering and inspiring it was to collaborate with teammates from all levels of the organization during such a critical time. I take pride in making sure everyone&rsquo;s voice is heard and leveraging their diversity of thought and experience not only during a crisis &ndash; but every day. Great ideas and critical thinking come from all levels of the organization.&nbsp;<br /> <br /> </p> </div> <a href="https://www.fmi.org/future-leaders" class="button">Join Us at Future Leaders</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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