It’s Simple: Let’s Get Coin Moving Together

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI has launched a coin circulation resource page to help drive awareness. Leslie Sarasin, FMI president and chief executive officer, recorded a PSA to highlight how the coin circulation disruption is impacting millions of Americans and we created an animated infographic that encourages consumers to #getcoinmoving.

<div> <p paraid="1595926803" paraeid="{70fa0247-7b2f-41b6-b350-f1b972785b00}{44}">By: Hannah Walker, Vice President of Political Affairs, FMI <br /> <br /> </p> <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/blog-images/screen-shot-2020-08-20-at-5-18-54-pm.tmb-large-350-.png?sfvrsn=d68827d9_1" data-displaymode="Thumbnail" alt="Get Coin Moving" title="Get Coin Moving" />Lately, I often get asked, “Is there really a coin shortage and how does it impact the grocery industry?”   <p> </p> </div> <div> <p role="heading" aria-level="1" paraid="796042045" paraeid="{0902034b-6392-4a1d-8929-41f7e1f4c380}{182}">Currently, the U.S. is experiencing a coin circulation problem, not a coin shortage, and it’s causing a real risk to businesses and consumers. For the grocery industry, this disruption affects a grocer’s ability to complete cash transactions, because they lack sufficient coin to make change at check out. This significantly limits the ability of millions of cash-reliant and cash-preferring Americans to buy necessary goods and services.  </p> </div> <div> <p paraid="382320180" paraeid="{e2b46eb2-c024-493a-b27f-1545a5e54023}{152}">We continue to hear from our members on the frontlines that the coin circulation problems continue. Many banks are still not able to fulfill coin orders and redemption is still low at kiosks. To mitigate this challenge, FMI joined the U.S. Coin Task Force to urge all consumers to return their spare change to circulation by using it for retail transactions, depositing it with financial institutions, and/or redeeming it at coin recycling kiosks.  </p> </div> <div> <h5>While we know the problem is large, the solution is simple.  </h5> </div> <div> <p paraid="1766287860" paraeid="{e2b46eb2-c024-493a-b27f-1545a5e54023}{164}">Consumers can help #getcoinmoving by making change in their communities. The American public can help by: </p> </div> <div> <ul role="list"> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="1" role="listitem" data-aria-level="1"> <p paraid="140184542" paraeid="{e61176ca-8713-4900-aec2-cd5c6e8961d0}{131}">Start spending their coin. </p> </li> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="1" role="listitem" data-aria-level="1"> <p paraid="140184542" paraeid="{e61176ca-8713-4900-aec2-cd5c6e8961d0}{131}">Deposit coin at their financial institutions. </p> </li> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="3" role="listitem" data-aria-level="1"> <p paraid="1171168564" paraeid="{e61176ca-8713-4900-aec2-cd5c6e8961d0}{171}">Redeem coin at coin kiosks. </p> </li> <li data-leveltext="" data-font="Symbol" aria-setsize="-1" data-aria-posinset="4" role="listitem" data-aria-level="1"> <p paraid="649079327" paraeid="{e61176ca-8713-4900-aec2-cd5c6e8961d0}{190}">Use the hashtag #getcoinmoving in your own social media posts to promote awareness and understanding of this issue. </p> </li> </ul> </div> <div> <h5>With these simple steps in mind, FMI has launched a coin circulation resource page to help drive awareness.   </h5> </div> <div> <p paraid="515408102" paraeid="{70fa0247-7b2f-41b6-b350-f1b972785b00}{62}">Leslie Sarasin, FMI president and chief executive officer, recorded a PSA to highlight how the coin circulation disruption is impacting millions of Americans and we created an animated infographic that encourages consumers to #getcoinmoving.  <br /> <br /> <iframe width="260" height="90" src="https://www.youtube.com/embed/0oL8bYhT-aY" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe> </p> </div> <iframe width="260" height="90" src="https://www.youtube.com/embed/06S27sVIZrA" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe> <p paraid="467060320" paraeid="{e2b46eb2-c024-493a-b27f-1545a5e54023}{182}"> <br /> <br /> <br /> FMI is sharing these resources with our members and partners to help drive consumer education and engagement on coin. We are doing this while continuing our work on the Federal Reserve’s Coin Task Force. Key stakeholders from throughout the coin supply chain are participating on the task force all with one common goal, to mitigate the coin circulation disruption.  </p> <div> <p paraid="860053857" paraeid="{0902034b-6392-4a1d-8929-41f7e1f4c380}{24}">You can learn more about the Fed’s Coin Task Force and its <a href="https://www.frbservices.org/news/communications/063020-federal-reserve-convenes-us-coin-task-force.html">work here</a>.  </p> </div> <div> <p paraid="116352278" paraeid="{70fa0247-7b2f-41b6-b350-f1b972785b00}{98}">We will keep our coin circulation resources up to date. In the meantime, please never hesitate to reach out with any insights you may have on the current state of coin in your business, or ideas on campaigns or initiatives that have worked.   </p> </div> <a href="https://www.fmi.org/Feeds/www.fmi.org/coin" class="button">Get Coin Moving</a></div>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.