Slide 1

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

Read

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In his role managing a Brookshire Grocery Co. store in Kilgore, Texas, Joseph Stephens regularly presents honor ribbons to team members with particularly strong performances. While he’s quick to recognize those who go above and beyond, Stephens sets a high bar for excellence at the 52,500-square-foot store he has managed since 2017, three decades after first joining the Brookshire business family.

<div> <p paraid="901968299" paraeid="{1825251a-af6c-41ad-b480-20f0883b8bbe}{160}"><strong>Category&nbsp;B:&nbsp;Joseph Stephens <br /> Brookshire Grocery Co., Kilgore, TX&nbsp;</strong></p> </div> <div> <p>He may be recognized for being an outstanding store manager, but Joseph Stephens also gives many awards out &ndash; and it is a key to his success.</p> <p>In his role managing a Brookshire Grocery Co. store in Kilgore, Texas, Stephens regularly presents honor ribbons to team members with particularly strong performances. And that&rsquo;s not the only effective morale booster: he&rsquo;s known for hosting a mean cookout for his employees as a way to rally and reward them for their hard work.</p> <p><img src="https://www.fmi.org/images/default-source/blog-images/helping-hands-ham-donation.tmb-large-350-.jpg?sfvrsn=eb0d604b_1" data-displaymode="Thumbnail" alt="Joseph " title="Joseph " style="float: right; margin-bottom: 10px; margin-left: 10px;" /></p> <h5>He Goes Above and Beyond</h5> <p >While he&rsquo;s quick to recognize those who go above and beyond, Stephens sets a high bar for excellence at the 52,500-square-foot store he has managed since 2017, three decades after first joining the Brookshire business family. He communicates expectations broadly and also conducts one-on-one training and troubleshooting with employees who are challenged by certain processes or standards. Under his mentorship, several team members have been promoted to leadership positions within the company. In 2019, he was awarded Store Director of the Year by Brookshire Grocery Co., largely because of his ability to lead and develop employees for long-term growth.</p> <p>That rising-tide-lifts-all boats mindset has paid off, as the Kilgore location wrapped up 2019 with a 2.8% sales increase over the previous year. Before the pandemic hit in 2020, the store logged a 3% sales jump for the first 18 weeks of the year. He also works to boost profitability by reining in expenses and optimizing/streamlining labor, resulting in a 20-point reduction in shrink from 2018 to 2019.&nbsp;</p> <h5>Driving Shopper and Community Engagement</h5> <p>Stephens&rsquo;s strengths with his internal team are matched by the bonds he has forged externally with customers and the community.&nbsp;</p> <p><img src="https://www.fmi.org/images/default-source/blog-images/image23d5fabbbd8aa47d8b1af1e148a7bf809.tmb-large-350-.jpeg?sfvrsn=1acdc371_1" data-displaymode="Thumbnail" alt="Joseph " title="Joseph " style="float: left; margin-bottom: 10px; margin-right: 10px;" />He drives shopper engagement in traditional and novel ways, including through Brookshire&rsquo;s &ldquo;mystery shop&rdquo; program in which customers are equipped with body cameras to document their in-store experiences. Later, the footage is reviewed by a third party to ensure their experience matched up to company standards. The Kilgore location scored 100% satisfaction in the last two months of the initiative, one of only two stores in the company to achieve that perfect mark.</p> <p>The town of Kilgore is located in East Texas oil country, which ebbs and flows with the industry. In boom times, he delivers on demand for large quantities and special order, and in tougher stretches, he helps meet their changed and often downshifted needs.</p> <p>Kilgore is also home to Kilgore College, where some of Brookshire&rsquo;s employees are enrolled as students. Stephens works with students to coordinate their work-study schedules and, to give the industry a lift for the future, shows them how food retailing can be a career.</p> <p>And employees aren&rsquo;t the only ones who get to enjoy his signature spirit-rousing events and gestures: he and the store team held a tailgate event before a big Kilgore College football game, where they doled out snacks and drinks. Based on that and many other customer interactions, you might say that Stephens&rsquo;s fan base continues to grow.</p> </div> <div> <p paraid="830818741" paraeid="{fcb96413-c3e6-4a05-92b4-fab673cb1a9c}{242}"><menu><span style="font-size: 24px;">&ldquo;Joseph is a great example of what &lsquo;Competitive Grit&rsquo; means in the grocery&nbsp;industry.&ldquo;&nbsp;<br /> <br /> "Joe&nbsp;has been in some&nbsp;really competitive&nbsp;situations for us and fought some tough battles and won. He is committed to our customers and employees and is a great example of service leadership.&rdquo;&nbsp;Brian Johnson, Senior Vice President Division Manager, Brookshire Grocery Co.&nbsp;</span></menu></p> </div> <div> <p paraid="1441929845" paraeid="{00879b10-3dd9-42bc-a364-5cd1da45dff4}{11}">&nbsp;</p> </div>

Read full article on FMI


Powered by Preisvergleich


Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

community frontpage

encova 2020 omega
OMEGA Members Receive a 3.4% discount

federated Ins web graphic 2