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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Michael Siakpere won’t let anything rain on his parade when it comes to serving shoppers. From an outdoor store event that he successfully brought indoors during a heavy downpour to emerging circumstances threatening to cut into profits, this store director at Skogen’s Festival Foods in Eau Claire, Wisconsin, continually strives to meet his goals and engenders a similarly driven mindset among employees.

<div> <p paraid="1413089047" paraeid="{c4ffc281-742e-4584-ab81-99f010009e01}{160}"><strong>Category A:&nbsp;Michael&nbsp;Siakpere <br /> Skogen&rsquo;s&nbsp;Festival Foods,&nbsp;Eau&nbsp;Claire, WI&nbsp;</strong></p> </div> <div> <p paraid="1775294413" paraeid="{c4ffc281-742e-4584-ab81-99f010009e01}{188}">Michael Siakpere&nbsp;won&rsquo;t&nbsp;let anything rain on his parade when it comes to&nbsp;serving&nbsp;shoppers. From an&nbsp;outdoor&nbsp;store&nbsp;event that he&nbsp;successfully&nbsp;brought&nbsp;indoors&nbsp;during a&nbsp;heavy downpour to&nbsp;emerging&nbsp;circumstances&nbsp;threatening&nbsp;to cut into&nbsp;profits, this store director&nbsp;at&nbsp;Skogen&rsquo;s Festival Foods in&nbsp;Eau&nbsp;Claire, Wisconsin,&nbsp;continually&nbsp;strives to meet his goals and engenders&nbsp;a similarly&nbsp;driven&nbsp;mindset among employees.&nbsp;</p> </div> <div> <p paraid="501232225" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{35}"><img src="https://www.fmi.org/images/default-source/blog-images/image-2-michael-siakpere-at-festival-foods-store-opening-event2.tmb-large-350-.jpg?sfvrsn=f2b1a0b3_1" data-displaymode="Thumbnail" alt="Image 2 Michael Siakpere at Festival Foods store opening event2" title="Image 2 Michael Siakpere at Festival Foods store opening event2" style="float: right; margin-left: 10px; margin-right: 10px;" /></p> <h5 paraid="501232225" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{35}">Always Reaching for Excellence</h5> <p paraid="501232225" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{35}">One&nbsp;of&nbsp;his&nbsp;often-repeated&nbsp;mantras is &ldquo;We do excellence here.&rdquo; For Siakpere,&nbsp;who worked as a guest&nbsp;service&nbsp;representative and assistant&nbsp;store&nbsp;director&nbsp;before ascending&nbsp;to his current&nbsp;role,&nbsp;that means&nbsp;aiming&nbsp;for excellence instead of&nbsp;an unrealistic expectation of&nbsp;perfection.&nbsp;&nbsp;He believes&nbsp;that knowing that you tried your absolute best&nbsp;allows you to hold your head up high.&nbsp;&nbsp;</p> </div> <div> <p paraid="669176800" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{103}">He&nbsp;leads&nbsp;the&nbsp;pursuit&nbsp;of&nbsp;excellence&nbsp;at many levels throughout the store,&nbsp;starting&nbsp;with&nbsp;the&nbsp;fundamentals&nbsp;of&nbsp;cleanliness, accurate signage/pricing&nbsp;and stock&nbsp;levels. While his standards are high and he holds his team to them,&nbsp;the&nbsp;location&nbsp;Siakpere&nbsp;manages&nbsp;has had low&nbsp;turnover&nbsp;because&nbsp;of his&nbsp;collaborative&nbsp;approach&nbsp;that includes regular one-on-one&nbsp;meetings&nbsp;with&nbsp;staff leaders&nbsp;and&nbsp;willingness to give employees&nbsp;the&nbsp;tools they need to succeed.&nbsp;His&nbsp;buck-stops-with-me&nbsp;philosophy&nbsp;and keen&nbsp;sense&nbsp;of humor&nbsp;are&nbsp;also appreciated.&nbsp;</p> </div> <div> <h5 paraid="2073136892" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{225}">An Entrepreneurial Spirit</h5> <p paraid="2073136892" paraeid="{c05e15c0-7f8c-44de-880a-350e3ba9a22d}{225}">Under his&nbsp;leadership,&nbsp;the&nbsp;Eau&nbsp;Claire&nbsp;location has grown steadily&nbsp;in recent years.&nbsp;Year-over-year sales&nbsp;increased&nbsp;8.5%&nbsp;at a time when overall grocery&nbsp;sales&nbsp;have been flat,&nbsp;and this&nbsp;location&rsquo;s&nbsp;EBITDA as a&nbsp;percentage of&nbsp;sales rose 3.22% in 2019.&nbsp;&nbsp;Overall&nbsp;satisfaction&nbsp;scores&nbsp;for the store&nbsp;increased&nbsp;across every category, and he&nbsp;oversaw&nbsp;the extension into&nbsp;a&nbsp;new&nbsp;category&nbsp;with the addition of an in-store Caribou Coffee.&nbsp;&nbsp;</p> </div> <div> <p paraid="449171753" paraeid="{b99ce30c-cb6d-47b7-91f6-6f0aa73982a2}{62}"><a href="https://www.fmi.org/images/default-source/blog-images/image-3-celebrating-a-service-anniversary.jpg?sfvrsn=3c2b4dce_0"></a><a href="https://www.fmi.org/images/default-source/blog-images/image-3-celebrating-a-service-anniversary.jpg?sfvrsn=3c2b4dce_0"><img src="https://www.fmi.org/images/default-source/blog-images/image-3-celebrating-a-service-anniversary.tmb-large-350-.jpg?sfvrsn=3c2b4dce_1" data-displaymode="Thumbnail" alt="Image 3 Celebrating a service anniversary" title="Image 3 Celebrating a service anniversary" style="float: left; margin-right: 10px;" data-openoriginalimageonclick="true" /></a>There&nbsp;is&nbsp;no resting on&nbsp;any&nbsp;laurels&nbsp;for&nbsp;this&nbsp;grocery&nbsp;manager, who&nbsp;challenges&nbsp;himself and&nbsp;those&nbsp;around him to get creative on new initiatives&nbsp;and outdo&nbsp;themselves&nbsp;in their ongoing efforts.&nbsp;</p> </div> <div> <p paraid="522246265" paraeid="{b99ce30c-cb6d-47b7-91f6-6f0aa73982a2}{108}">These&nbsp;efforts&nbsp;include raising&nbsp;the visibility of the store in the area&nbsp;and&nbsp;giving&nbsp;back&nbsp;to the&nbsp;community:&nbsp;Siakpere&nbsp;is&nbsp;president&nbsp;of the local&nbsp;Boys&nbsp;and&nbsp;Girls Club and also&nbsp;volunteers&nbsp;his time for a&nbsp;student organization&nbsp;that prepares&nbsp;emerging&nbsp;leaders and entrepreneurs&nbsp;in marketing,&nbsp;finance, hospitality&nbsp;and management&nbsp;careers.&nbsp;&nbsp;He&nbsp;even puts a little&nbsp;festival&nbsp;into Festival Foods,&nbsp;getting his store&nbsp;involved&nbsp;in a&nbsp;major&nbsp;Wisconsin&nbsp;musical festival called Country Jam. &nbsp;<br /> <br /> <br /> <br /> <br /> </p> <span style="font-size: 20px;"><menu paraid="522246265" paraeid="{b99ce30c-cb6d-47b7-91f6-6f0aa73982a2}{108}">&ldquo;The culture he has built in the store and what he has done throughout the company in terms of culture and community are second to none. Most who have worked with Michael know what a special opportunity it was and just how fortunate they were to work with him.&rdquo;&nbsp;</menu> </span> <p paraid="522246265" paraeid="{b99ce30c-cb6d-47b7-91f6-6f0aa73982a2}{108}">&nbsp;</p> </div> <a href="https://www.fmi.org/store-manager-awards/manager/michael-siakpere" class="button">Meet Michael</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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