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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

I am most excited in my new role at FMI to connect with so many others working to better serve all aspects of the food industry as together we embrace solutions for health and well-being.

<p>By: Krystal Register, Director, Health and Well-being, FMI</p> <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/blog-images/food-friday-photo---krystal-veggies.tmb-large-350-.jpg?sfvrsn=a8262592_1" data-displaymode="Thumbnail" alt="Krystal veggies" title="Food Friday photo - Krystal veggies" /></div> <p>Growing up as an athletic math nerd with a love of science I knew that I felt better and functioned best when I was taking good care of myself&mdash;eating right, running around, drinking water and sleeping. I attribute my built-in yearning to become a healthcare professional to my mother, a registered nurse, the model of health and caring with a knack for education and details. My undergrad environmental science degree was the perfect way to complete pre-med requirements, explore the outdoors, and embrace as many lab science courses as possible.</p> <p>Ultimately, my passion and mission transpired to help people stay healthy by preventing illness and managing disease. I quickly found out that there was no such thing as a &ldquo;preventive medicine&rdquo; doctor; so maybe nursing was my calling? One of my first pre-requisite classes for nursing school was &ldquo;Introductory Nutrition&rdquo; and I was SOLD. Everything made perfect sense. I LOVED the many, many opportunities for a registered dietitian with so many spokes off the wheel.</p> <p>Off to grad school, followed by an internship in a hospital. I found my niche as a dietitian, a health-promoter, a disease-preventor and a caring professional. I am fortunate for so many varied experiences through the years from WIC clinic to nursing home, burn/trauma unit to food allergy cooking class, and ultimately to the supermarket. Landing in the retail space was an unexpected dream come true with continued opportunity to provide food solutions, promote health and prevent disease.</p> <p>Retail dietitians are equipped with the unique ability to build trust and loyalty by taking the swirling complexities of nutrition to create sound advice and guidance in &ldquo;easy to digest&rdquo; tips right in the aisles. Consumer-friendly suggestions might seem simple on the surface: &ldquo;<em>Add vegetables to dinner by always keeping frozen veggies in the freezer</em>.&rdquo;&nbsp; Rest assured that below the surface, a retail dietitian might <em>simply</em> be talking about vegetables, but the real connection between food and health lies in the many <em>complex </em>details driving that message: nutrients, fiber, antioxidants, labels, metric conversions, ingredient statements, blood pressure reduction, diabetes management&hellip; on and on.&nbsp;&nbsp;</p> <p>Retail dietitians also have the skill set to contribute at the corporate level as advisor, innovator, executive, research digestor, able to balance a simple message with a voice grounded in science. There is a health and well-being synergy in the retail setting between store operations, nutrition, pharmacy, food, health and culinary when it comes to making a difference.</p> <p>I am most excited in my new role at FMI to connect with so many others working to better serve all aspects of the food industry as together we embrace solutions for health and well-being. There has never been a more important time to collaborate and learn from each other as we gather around the table to nourish and connect.</p> <p><a href="mailto:This email address is being protected from spambots. You need JavaScript enabled to view it." class="button">Contact Krystal</a> </p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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