Important Store Management Training During COVID-19

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Pre-COVID-19, FMI partnered with grocery industry specialist Harold Lloyd to debut a new webinar education series for store directors and store managers designed to help stores and teams operate at their greatest. The first webinar took place on March 3rd and focused on time management—a timely topic as the U.S. was hurtling towards a pandemic and grocery stores and their associates were suddenly on the frontline juggling numerous demands.

By Alexandra Greer, Manager, Member Services, FMI <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/store-associates/20161208-fmi-1089_ed-web.tmb-large-350-.jpg?sfvrsn=a5d06c6e_2" data-displaymode="Thumbnail" alt="20161208-FMI-1089_ed WEB" title="20161208-FMI-1089_ed WEB" /></div> Pre-COVID-19, FMI partnered with grocery industry specialist <a href="http://hlloydpresents.com/">Harold Lloyd</a> to debut a new webinar education series for store directors and store managers designed to help stores and teams operate at their greatest. The <a href="https://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2020/03/04/store-directors-virtual-group-it's-about-time">first webinar</a> took place on March 3rd and focused on time management—a timely topic as the U.S. was hurtling towards a pandemic and grocery stores and their associates were suddenly on the frontline juggling numerous demands. As weeks went by and the COVID-19 pandemic proved to change nearly daily, we decided to evolve the webinar series to meet changing needs because, as Lloyd reasoned, “There’s nothing more important both in times of crisis and times outside of a crisis than in-store communication.” Our <a href="https://www.fmi.org/events-education/webinars/member-only-webinars/view/webinar-recordings-member-only/2020/05/12/store-directors-virtual-group-in-store-communication">second webinar</a> in the series focused on <a href="https://www.fmi.org/events-education/webinars/member-only-webinars/view/webinar-recordings-member-only/2020/05/12/store-directors-virtual-group-in-store-communication">Effective In-Store Communication</a>. From daily huddles to effective bulletin boards to team meetings and hand-written notes, Lloyd’s advice is not only practical, but it is also immediately applicable. Coming from a deep understanding of how supermarkets operates, Lloyd offers advice on what actions will not drastically change operations, but instead offer minor changes that have a major effect. The <a href="http://www.fmi.org/forms/meeting/Microsite/storedirectorsvirtualgroup3">third webinar will premiere on July 14th</a> and focus on an employee’s first 30 days. As Lloyd emphasizes, turnover not only takes a financial toll, but also impacts store management’s time. Attendees will receive advice on how to mitigate the challenge and expense of employee turnover during their first 30 days of employment (the time period with the highest rate of turnover) with 12 best practices for effectively onboarding a new employee. Listeners can hope to increase the likelihood that a new employee will stay with the organization longer. The webinar series will continue throughout the year, taking place every few months. We hope you will join us as Lloyd shares his best tips and famous Favorite Fotos as we all aim to improve our management skills during this unprecedented time. Check out our <a href="https://www.fmi.org/events-education/webinars/member-only-webinars/view/webinar-recordings-member-only/2020/05/12/store-directors-virtual-group-in-store-communication">webinar recordings library</a> where you can listen to the first and second webinars from this series.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.