Making the Connection: New Digital Platform Links Buyers and Sellers

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

To address acute supply chain disruptions and mitigate food loss and shortages, FMI has launched a new subscription-based digital platform that matches retailer and wholesaler members around the country with suppliers, including those who are new to the retail market. The new and soon-to-be-expanded Food Industry Exchange platform was created for FMI by software company The Seam.

By: Rick Stein, Vice President, Fresh – Industry Relations, FMI Commodity supplier seeking grocer for short-term collaboration with the potential for long-term relationship. Local food retailer is expanding its team and looking for new suppliers for immediate needs and possible permanent partnership. <img src="https://www.fmi.org/images/default-source/business-solutions/new-food-industry-exchange-logo.tmb-large-350-.jpg?sfvrsn=780b6bbd_1" data-displaymode="Thumbnail" alt="New Food Industry Exchange Logo" title="New Food Industry Exchange Logo" style="float: right; margin: 10px;" /> <div> It may sound like a personal ad or hiring notice, but, in the wake of the COVID-19 outbreak, there is a real and urgent need for a tool that pairs food industry organizations that want to buy products and those who want to sell their goods and services. To address acute supply chain disruptions and mitigate food loss and shortages, FMI has launched a new subscription-based digital platform that matches retailer and wholesaler members around the country with suppliers, including those who are new to the retail market. The new and soon-to-be-expanded <a href="https://supplychain.theseam.com/">Food Industry Exchange</a> platform was created for FMI by software company <a href="https://www.theseam.com/" target="_blank">The Seam</a>. outbreak, there is a real and urgent need for a tool that pairs food industry organizations that want to buy products and those who want to sell their goods and services. Early on in this crisis, we recognized the importance of connecting various and previously unlinked members of the supply chain. While the initial process was manual – almost like communicating with a proverbial can and string – FMI teamed up with The Seam, which had deep experience in virtual marketplaces and was able to quickly digitize the system. <img src="https://www.fmi.org/images/default-source/blog-images/fie-screengrab-dashboard-1.tmb-large-350-.png?sfvrsn=6a594b1f_1" data-displaymode="Thumbnail" alt="Food Industry Exchange Dashboard" title="FIE ScreenGrab Dashboard 1" style="float: left; margin: 10px;" />For nominal fee of $100, parties can act as buyers and sellers in a secure, real-time and verified exchange. Upon finding each other via the <a href="https://supplychain.theseam.com/">Food Industry Exchange</a>, the parties go offline to conduct transactions. Our role at FMI is to facilitate the process and interconnect a geographically-dispersed supply chain. In the beginning, logistics services like transportation and warehousing were key to smoothing the supply chain. As the crisis has evolved, the <a href="https://supplychain.theseam.com/">Food Industry Exchange</a> has enabled food retailers and distributors to efficiently source products that have been in high demand during stay-at-home period, like flour, pasta and cleaning products. As we’ve learned together – sometimes painfully – the only certain thing about the COVID-19 situation is that it will continue to change. We believe that the highly efficient <a href="https://supplychain.theseam.com/">Food Industry Exchange</a> will continue to be a useful tool as restrictions lift and, if needed, new restrictions are imposed amid COVID-19 flare-ups. Beyond the current crisis, this platform will prove helpful in other disruptions, such as extreme weather events. Even during periods of blue skies, retailers often look for new sources of supplies. Ultimately, today’s “in search of” can lead to a long and successful partnership. We’re happy to be the matchmaker. <a href="https://supplychain.theseam.com/" class="button" target="_blank">Visit the Food Industry Exchange</a> </div>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.