According to the U.S. Grocery Shoppers Trends COVID-19 Tracker survey, 76% of consumers have changed how they eat due to the COVID-19 pandemic. While I do not always plan my meals, 27% of consumers are planning more meals in advance these days. Some consumers (20%), myself included, are trying new dishes more often.
<p>By: Allison Febrey, Specialist, FMI Foundation<br /> <a href="https://www.fmi.org/images/default-source/blog-images/trends-covid-inforgraphic-instagram-3.jpg?sfvrsn=8c38330e_0"><img src="https://www.fmi.org/images/default-source/blog-images/trends-covid-inforgraphic-instagram-3.tmb-large-350-.jpg?sfvrsn=8c38330e_1" data-displaymode="Thumbnail" alt="Trends COVID Inforgraphic" title="Trends COVID Inforgraphic Instagram 3" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a></p> <p>On day twenty-five of home-sheltering, I attempted to make a caramelized onion-mushroom tart. I went off-script and did not use a recipe—I had onions and mushrooms and thought they’d make a nice tart together. My attempt at improvising was a mess. I burnt the onions and failed to make anything resembling tart dough. Luckily, my husband and I had leftovers that we could eat for a family meal together. Making a family meal at home happen during a pandemic has challenges at various levels— including the actual execution of the meal—but at least the “at home” part is decidedly taken care of. </p> <h5>Changes to How Consumers Eat</h5> <p>I am not alone in changing how I eat right now. According to the <em><a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends">U.S. Grocery Shoppers Trends COVID-19 Tracker</a></em> survey, 76% of consumers have changed how they eat due to the COVID-19 pandemic. While I do not always plan my meals, 27% of consumers are planning more meals in advance these days. Some consumers (20%), myself included, are trying new dishes more often. I can only hope others are having more success with their kitchen experiments than I did with my tart. </p> <h5>Changes to How Consumers Cook</h5> <p>When cooking, consumers’ top priorities include using perishable foods before they go bad (44%) and minimizing waste (37%). For me, cooking is the most exciting part of my day—its tangible outcome results in sustaining food. But there are other rewards to it that others and I experience, such as having something interesting (36%) and having something comforting to eat (33%). </p> <h5>More Family Meals</h5> <p>As can be expected through home-sheltering, our family’s cooking has increased dramatically. We are not alone—41% of shoppers are cooking more meals. While it is easy to feel alone right now, we know that our mealtime together improves our family connectedness. Finding a comforting constant during this time feels like trying to catch a fish with your bare hands but sharing meals together—in person or virtually—provides some stability and connection. </p> <p>The following evening, I attempted the tart again. It came out looking more like pizza but tasted delicious. All in all, a successful family meal. </p> <p>To learn more about the consumer experience during this period of COVIUD-19 home sheltering, <a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends">visit our U.S. Grocery Shoppers Trends COVID-19 Tracker</a> and join us for a <a href="https://www.fmi.org/forms/meeting/Microsite/2020trends1">webinar on May 7th</a>. FMI will be continuing to track consumer attitudes and perceptions over the coming weeks. Stay tuned for more insights from the shoppers’ perspective.</p> <p><a href="https://www.fmi.org/family-meals-movement/make-meals-happen" class="button">Family Meals COVID tips</a></p>
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