It's A “SNAP” To Order Online and Pay At Store

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI members are watching the pilot closely and awaiting their turn to enter the ecommerce market. While others are experimenting with different ways to serve their SNAP customers, FNS has permitted retailers to enable “click, collect and pay” for SNAP and WIC customers.

By: Hannah Walker, Vice President, Political Affairs, FMI  <img src="https://www.fmi.org/images/default-source/blog-images/20171129-fmi-home-shoot-0701r-lowres.tmb-large-350-.jpg?sfvrsn=ae20d921_1" data-displaymode="Thumbnail" alt="20171129-FMI-Home Shoot-0701r-LowRes" title="20171129-FMI-Home Shoot-0701r-LowRes" style="float: right; margin-bottom: 10px; margin-left: 10px;" />The online Supplemental Nutrition Assistance Program (SNAP)  purchasing pilot has garnered great interest over the past year. The pilot which first launched in New York last spring has expanded to parts of Washington, Oregon and Alabama, and more states are expected to join the pilot in the coming month. In the meantime, some FMI members are watching the pilot closely and awaiting their turn to enter the ecommerce market. While others are experimenting with different ways to serve their SNAP customers, FNS has permitted retailers to enable “click, collect and pay” for SNAP and WIC customers. However, there are a few rules you still must follow.  <h5>Guardrails for SNAP and WIC retailers</h5> For licensed SNAP retailers, FNS encourages you to think through the “rules of the road” you already abide by. Here are a few:   <ul> <li>If you allow others using government benefits to click, collect and pay at store, you can do so with SNAP. You must treat the SNAP customer the same as others.   </li> <li>You need to ensure that your point-of-sale systems continue to exclude non-SNAP eligible products from being purchased with benefits.  </li> <li>SNAP benefits cannot be used to pay service charges, delivery charges or taxes.   The payment must happen in person with the customer entering a PIN to complete the transaction.  </li> <li>If you are interested in installing either or both solutions, FMI suggests you reach out and coordinate with both your State WIC agency and FNS to ensure you're in compliance and have any needed waivers.  </li> </ul> FNS supplied FMI with guidance for retailers who would like to utilize click, collect and pay for WIC, you can access it <a href="https://www.fmi.org/docs/default-source/gr/fns-guidance-wic-online0bbec64c23c340e8ae9c52af29de40d0.pdf?sfvrsn=128c558_0" title="here">here</a>.  With families worried about coronavirus (COVID-19), and possible disruptions to their ability to get to the grocery store, there is a renewed interest in finding ways to service all customers, including those who utilize government benefits. Offering services such as click, collect and pay is just one-way FMI members can help ensure continued access.    <a href="https://www.fmi.org/industry-topics/food-assistance-programs" class="button">Food Assistance Programs</a> <a href="https://www.fmi.org/coronavirus" class="button">Coronavirus Resources</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.