The 2020 Strategic Playbook For The Food Industry

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI and Oliver Wyman’s annual journal publication Boardroom provides a starting point. In fact, volume 5 of the journal is a strategic playbook for the emerging issues a food retailer or supplier should be discussing in their boardrooms—that’s how we arrived at the name. Just look at the breath of topics covered in this year’s journal.

By: Mark Baum, Senior Vice President, Industry Relations, Chief Collaboration Officer, FMI <img src="https://www.fmi.org/images/default-source/blog-images/boardroom-5.tmb-large-350-.jpg?sfvrsn=ef52a862_1" data-displaymode="Thumbnail" alt="boardroom" title="boardroom 5" style="float: right; margin: 10px;" /> Perhaps you’ve heard that the food industry is experiencing a period of disruption brought on by a great number of factors. It is true, disruption has been the watchword for the food retail marketplace lately. However, I’d suggest that disruption has happened, and the food industry is now moving into an era of addressing the challenges and realizing the opportunities disruption has presented. In this period of action, it’s hard to know where to begin and which obstacles to confront as strategic imperatives. At your next boardroom meeting, what are the priorities you are going to identify and execute against?  FMI and <a href="http://https://www.oliverwyman.com/index.html" target="_blank">Oliver Wyman</a>’s annual journal publication <a href="https://www.oliverwyman.com/our-expertise/insights/2020/feb/boardroom-volume-5.html">Boardroom</a> provides a starting point. In fact, volume 5 of the journal is a strategic playbook for the emerging issues a food retailer or supplier should be discussing in their boardrooms—that’s how we arrived at the name. Just look at the breath of topics covered in this year’s journal: <ul> <li>The Supermarket of Tomorrow.</li> <li>Payments.</li> <li>Branding.</li> <li>Personalization.</li> <li>Voice Activated Shopping.</li> <li>Workforce Challenges and Opportunities.</li> <li>Redefining Retail Jobs.</li> <li>Aging and Automation. </li> <li>Tariffs and Trade Policies.</li> <li>Free-Rider Quandary. </li> <li>Growth of CBD and Plant-Based Foods.</li> <li>Food Safety and Sustainability. </li> </ul> We invite you to spend some time with <a href="https://www.oliverwyman.com/our-expertise/insights/2020/feb/boardroom-volume-5.html">Boardroom</a> and help it inform your decision making and guide your company’s path forward to take advantage of the current and evolving marketplace conditions. Most importantly, please know that FMI and Oliver Wyman are your partners, providing strategic insights and direction to help ensure a successful future for you, your company, and the industry. <a href="https://www.oliverwyman.com/our-expertise/insights/2020/feb/boardroom-volume-5.html" class="button" target="_blank">Boardroom Volume 5</a> <a href="https://pages.services/fmi.org/boardroom-vol5-print-copy" class="button">Request a Hard Copy of Boardroom</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.