Food Industry Leaders Must Learn, Unlearn and Relearn

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The trick to navigating this new landscape is being smart about what you need to learn, what you must unlearn and then what you need to relearn. And the key to effective leadership during this era of evolution is first, knowing the degree to which you need to do each, and second, being prepared to adapt your plan at the drop of a hat on the basis of new intelligence.

By: Leslie G. Sarasin, President and CEO, FMI <img src="https://www.fmi.org/images/default-source/blog-images/screen-shot-2020-03-01-at-9-24-24-pm.tmb-large-350-.png?sfvrsn=5329473a_1" data-displaymode="Thumbnail" alt="Omnichannel Supply Chain" title="Omnichannel Supply Chain" style="float: right; margin-bottom: 10px; margin-left: 10px;" />The journey of FMI’s newly announced rebrand took us into some new learnings about the services we offer that you find most valuable and helpful. Our path of self-discovery and adventure to redefine ourselves has revealed our need to unlearn some things, question everything and stop doing things the same ways simply because “that’s the way we’ve always done them.”   As futurist Alvin Toffler – whose books Future Shock and The Third Wave published back in the 70s and 80s accurately predicted the cultural upheaval and implications of this fast-paced information age we are now living in – once observed, “In the future, the illiterate will not be those who cannot read, but those who cannot learn, unlearn and relearn.” Most everyone I speak with – from food industry leaders to high-ranking regulatory officials and even some of my mom friends – agree that grocery stores and supermarkets and their supplier partners have experienced more change in the past decade than they did in the previous half-century. There are still things we must do, in the words of Toffler, to remain literate in this age. Of course, the trick to navigating this new landscape is being smart about what you need to learn, what you must unlearn and then what you need to relearn. And the key to effective leadership during this era of evolution is first, knowing the degree to which you need to do each, and second, being prepared to adapt your plan at the drop of a hat on the basis of new intelligence. At the <a href="https://www.fmi.org/midwinter-conference">2020 Midwinter Executive Conference</a>, I discussed four key areas that I believe the food industry is in varying stages of development: Omnichannel supply chain; marketing in a digital world; emerging technology; and making the distinction between omnichannel and omnishopper.  We will share four videos over the next few weeks on FMI’s <a href="https://www.youtube.com/channel/UCTg5GKwyzqzo_yI0wcH_8iA?view_as=subscriber">YouTube channel</a> as an opportunity for you to hear more about these concepts and evaluate what you need to learn, unlearn and relearn to thrive in this dynamic marketplace. As the Food Industry Association, FMI strives to be your trusted resource, providing the critical intel you need to be the very best leader you can be. <a href="https://www.youtube.com/channel/UCTg5GKwyzqzo_yI0wcH_8iA?view_as=subscriber">Subscribe to our YouTube channel</a> to watch the series over the next four weeks. <a href="https://www.youtube.com/watch?v=NZcn9AA8AwY" class="button button--big">Subscribe to our YouTube Channel</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.