Coronavirus Dual-Preparedness Mode

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

I have a bottle of alcohol-based hand sanitizer with at least 60% alcohol sitting on my desk at work. It’s half-full, and I’ve used it more in the last two weeks than the last two years. I am also washing my hands with soap and water for 20 seconds. The reports of coronavirus have heightened our awareness regarding personal health and prevention habits, and compounding these challenges, our members also must think about the well-being of their associates, their customers and the overall supply chain as they prepare for a potential public health crisis.

By Doug Baker, Vice President, Industry Relations - Private Brands, Technology, FMI <img src="https://www.fmi.org/images/default-source/blog-images/hand-sanitizer.tmb-large-350-.jpg?sfvrsn=dd79996_1" data-displaymode="Thumbnail" alt="hand sanitizer" title="hand sanitizer" style="float: right; margin: 10px;" /> I have a bottle of alcohol-based hand sanitizer with at least 60% alcohol sitting on my desk at work. It’s half-full, and I’ve used it more in the last two weeks than in the last two years. I'm also washing my hands with soap and water for 20 seconds. The reports of coronavirus have heightened our awareness regarding personal health and prevention habits, and compounding these challenges, our members also must think about the well-being of their associates, their customers and the overall supply chain as they prepare for a potential public health crisis. While we often follow preparedness protocols to anticipate a crisis, coronavirus stresses on the marketplace have forced crisis management teams to multitask. They’ve been approaching this situation in a dual-preparedness mode: <ul> <li>Preventive preparedness – consumers buy products that help them stay well, such as personal and household cleaning items. </li> <li>Response preparedness – shoppers select products that might help them sustain a lifestyle at home for a longer period of time if the virus affects them or a family member.</li> </ul> Retailers are adept at disaster preparedness and keeping a pulse on consumer trends to anticipate demand spikes. As trading partners, manufacturers and food retailers work diligently to forecast product category needs, and if necessary, adjust SKUs to meet market demand. Certainly, supply chain pressures will arise as new cases of the virus emerge. Shoppers may witness some out-of-stocks in a store <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.nielsen.com_us_en_insights_article_2020_nielsen-2Dinvestigation-2Dpandemic-2Dpantries-2Dpressure-2Dsupply-2Dchain-2Damidst-2Dcovid-2D19-2Dfears_&d=DwMFaQ&c=U0G0XJAMhEk_X0GAGzCL7Q&r=1iyBjw3BVJz3AF_5UNbvlw&m=fUeTpR9DJzF5FAjYfpJLunT8GtiXiCc2oDIMxNbT7nU&s=YZZQKr1jrlWQgTsS852Iu2UONvR6y6YV7SIY_NCq-Yo&e=">due to sales spikes</a>, but that doesn't necessarily mean that the supply chain is short that product. Retailers have secondary inventory sources that they could tap in the event a crisis does occur. Like a weather event, grocers can anticipate and prepare, but unlike a weather event, preparedness planning for this virus is not concentrated to one region. Retailers are also rigorously cleaning and sanitizing; many of our members tell us they’re spending additional time wiping down their stores ever few hours, ensuring buttons, handles and working services are sanitized and that shoppers have access to cleaning wipes for carts and baskets. This is a time for supply chain preparedness and planning. On our dedicated landing page, <a href="http://www.fmi.org/Coronavirus">www.FMI.org/Coronavirus</a>, you may download a Coronavirus Preparedness Checklist and a new Coronavirus and Pandemic Preparedness for the Food Industry guide, which can be customized for your internal manuals. Join FMI for a <a href="https://www.fmi.org/forms/meeting/Microsite/COVID19">webinar on March 10</a> with guest speaker Dr. Ian Williams, CDC, to get an overview and current status of the virus, hear what CDC is doing in response to the outbreak, and learn what CDC’s current recommendations are for the retail, wholesale and the food industry as a whole. <a href="https://www.fmi.org/food-safety/coronavirus" class="button">Coronavirus Resources</a> <a href="https://www.fmi.org/forms/meeting/Microsite/COVID19" class="button">Register for Coronavirus Webinar</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.