Connecting the Wellness Dots in The Grocery Store

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We live in an age of personalization. A shopper looking for Keto meal options and a shopper seeking blood pressure medicine both have the same end goal—a personalized grocery shopping experience that gets them the products they need and want. For years, food retailers have satisfied both shoppers by offering different services—nutrition counseling and pharmacy. Nowadays, simply having both services in your store isn’t enough.

<p>By: Hilary Thesmar, PhD, RD, CFS, Chief Food and Product Safety Officer and Senior Vice President Food Safety, FMI<img src="https://www.fmi.org/images/default-source/photos-for-staff-use/dietitian/20171205-fmi-store-shoot-0678_ed.tmb-large-350-.jpg?sfvrsn=cc34786e_2" data-displaymode="Thumbnail" alt="20171205-FMI-Store Shoot-0678_ed" title="20171205-FMI-Store Shoot-0678_ed" style="float: right; margin: 10px;" /></p> <p>We live in an age of personalization. A shopper looking for Keto meal options and a shopper seeking blood pressure medicine both have the same end goal—a personalized grocery shopping experience that gets them the products they need and want. For years, food retailers have satisfied both shoppers by offering different services—nutrition counseling and pharmacy. Nowadays, simply having both services in your store isn’t enough.</p> <h5>Shoppers’ Integrated Health and Wellness Needs</h5> <p>According to the <em><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-health-and-well-being-in-food-retail-2020">Power of Health and Well-Being 2020</a></em>, when it comes to health and wellness, shoppers seek an integrated, concierge approach. Shoppers expect to do some of the work to create a personalized health and wellness grocery shopping experience, but they also need guidance and flexible options—especially when trying something new. Add in the complexity of shopping for a household with multiple members, each with unique health and wellness needs, and you begin to see why shoppers need someone to help them connect the dots.</p> <h5>The Rise of Grocery Health and Wellness Centers</h5> <p>The <a href="https://www.fmi.org/forms/store/ProductFormPublic/2019-report-on-retailer-contributions-to-health-wellness"><em>2019 Retailer Contributions to Health and Wellness</em></a> report finds food retailers are creating more integrated health and wellness programs that allow shoppers flexibility to personalize their experience. For example, 55% of food retail survey respondents say registered dietitians and pharmacists make referrals to one another and 42% make customer-specific recommendations together.</p> <p>Dietitians and pharmacists are working together, creating a personalized health and wellness shopping experience, fostering trust and dependable customer service.  </p> <p><a href="https://www.fmi.org/forms/store/ProductFormPublic/2019-report-on-retailer-contributions-to-health-wellness" class="button">Download 2019 Retailer Contributions to Health and Wellness</a></p> <p><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-health-and-well-being-in-food-retail-2020" class="button">Download 2020 Power of Health and Well-Being</a> </p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.