Guess What? Gen Z and Millennials Like To Grocery Shop At The Store

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI recently teamed up with the USC Marshall School of Business on The Grocery Shopping Habits of Gen Z and Millennials. We started our research by asking the source with focus group interviews of Gen Z and millennial grocery shoppers. These discussions informed a larger survey and sought to better understand these age groups’ online shopping perceptions, attitudes and behaviors and use of technology during food and grocery shopping. What we found was surprising.

By Kelli Windsor, Director, Digital Communications, FMI Imagine a cold Saturday in the middle of February. You’re at home with the kids and<a href="https://www.fmi.org/images/default-source/blog-images/grocery-shopping-habits-infographic_single-page-document-final.png?sfvrsn=7890506e_0"><img src="https://www.fmi.org/images/default-source/blog-images/grocery-shopping-habits-infographic_single-page-document-final.png?sfvrsn=7890506e_0&MaxWidth=400&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=3EDDA469C21E89B459A0AEC519E9BC54" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'400','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" alt="Gen Z and Millennial Grocery Shopping Habits Infographic" title="GROCERY SHOPPING HABITS INFOGRAPHIC_SINGLE PAGE DOCUMENT final" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a> you’re all getting a little stir crazy. It’s too cold to go outside, there are no sport or extra circular activities on the calendar, and the only thing on your to-do list is grocery shopping. If your household is anything like mine, on a day like this (which happens a lot) grocery shopping becomes the BIG outing for the day—not out of boredom, but because we like to grocery shop. FMI recently teamed up with the USC Marshall School of Business on <a href="https://www.fmi.org/forms/store/ProductFormPublic/the-grocery-shopping-habits-of-gen-z-and-millennials">The Grocery Shopping Habits of Gen Z and Millennials</a>. We started our research by asking the source with focus group interviews of Gen Z and millennial grocery shoppers. These discussions informed a larger survey and sought to better understand these age groups’ online shopping perceptions, attitudes and behaviors and use of technology during food and grocery shopping. What we found was surprising. Turns out younger generations prefer to shop for groceries in the store versus shopping online. Yes, both Gen Z and millennials shop online, but when it comes to grocery shopping there is an exception. As you can see in the infographic, only a small percentage of Gen Z and millennial grocery shopping purchases are made online monthly. In fact, research found that the majority of Gen Z and millennial shoppers have not shopped for groceries online in the last 30 days. I encourage you to <a href="https://www.fmi.org/forms/store/ProductFormPublic/the-grocery-shopping-habits-of-gen-z-and-millennials">download the full report</a>, which is a fascinating in-depth look at why Gen Z and millennial shoppers prefer to shop in-store and their general feelings and habits around grocery shopping. It’s a good read. However, I’ll will leave you with this. In my millennial family, nearly every week grocery shopping is our big Saturday outing. Sure, when life gets hectic we might utilize an online grocery shopping option, but if schedules allow, we all love going to the grocery store, planning meals, finding new products, taste testing samples and getting out of the house. <a href="https://www.fmi.org/forms/store/ProductFormPublic/the-grocery-shopping-habits-of-gen-z-and-millennials" class="button-secondary">Download The Grocery Shopping Habits of Gen Z and Millennials</a>

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.