How to Expand Grocery Health and Wellness Programs to Online Shoppers

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Online grocery shoppers are looking for convenience, but that doesn’t mean they are willing to sacrifice their health and wellness goals. When it comes to serving online grocery shoppers, food retailers can do more to meet shoppers’ health and wellness needs. The 2019 Retailer Contributions to Health and Wellness report finds that while 94% of food retail survey respondents offer online shopping, only 70% extend their health and wellness initiatives to those shoppers.

<p>By: Hilary Thesmar, PhD, RD, CFS, Chief Food and Product Safety Officer and Senior Vice President Food Safety, FMI<br /> <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/online-ordering/20171129-fmi-home-shoot-0779_ed.tmb-small.jpg?sfvrsn=523786e_2" data-displaymode="Thumbnail" alt="20171129-FMI-Home Shoot-0779_ed" title="20171129-FMI-Home Shoot-0779_ed" style="float: right; margin: 10px;" /></p> <p>Online grocery shoppers are looking for convenience, but that doesn’t mean they are willing to sacrifice their health and wellness goals. When it comes to serving online grocery shoppers, food retailers can do more to meet shoppers’ health and wellness needs. The <a href="https://www.fmi.org/forms/store/ProductFormPublic/2019-report-on-retailer-contributions-to-health-wellness"><em>2019 Retailer Contributions to Health and Wellness</em></a> report finds that while 94% of food retail survey respondents offer online shopping, only 70% extend their health and wellness initiatives to those shoppers.</p> <h5>Creating Shoppable Content</h5> <p>FMI partnered with <a href="https://www.fitforcommerce.com/">FitForCommerce</a>, a boutique consultancy firm specializing in ecommerce and omnichannel retail, on the <a href="https://www.fitforcommerce.com/items/groceryindex/">2019 Grocery Omnichannel Index</a>. This project included mystery shopping food retailers’ omnichannel experiences and developing a benchmarking index to help food retailers meet expectations for <a href="https://www.fmi.org/blog/view/fmi-blog/2019/11/07/steps-to-seamless-omnichannel-shopping">seamless and convenient online grocery shopping experiences</a>. One of the findings from this report is that only 50% of the grocers included in our mystery shopping have taken steps to make content shoppable.</p> <p>Shoppable content is one way to integrate health and wellness programs into the online experience. Retailers report social media, websites, mobile apps, and emails among the health and wellness communications tactics used. While these digital channels are being used to share health and wellness tips and suggestions, they are often not integrated into the online shopping experience. For example, if a store dietitian shares a weekly email with shoppers featuring a healthy meal plan, is the content easily shoppable for the email recipient? Creating shoppable health and wellness content can go a long way toward integrating a store’s health and wellness program with online shopping efforts.</p> <h5>Merging Health and Wellness Programs Online</h5> <p>Food retailers also have an opportunity to leverage their most effective health and wellness tactics to enhance online shopping for customers. For example, store dietitians, rated a most effective health and wellness tactic, could take their services online with curriculums and counseling integrated with online shopping to help serve shoppers both in-store and online.</p> <h5>Innovation Will Lead to Trust</h5> <p>Opportunities abound for food retailers to leverage their health and wellness programs to better meet online shoppers’ needs. By creating innovative programs, food retailers will continue to be a trusted partner by shoppers looking to meet their ‘eating well’ goals both in-store and online.</p> <p><a href="https://www.fmi.org/forms/store/ProductFormPublic/2019-report-on-retailer-contributions-to-health-wellness" class="button-secondary">Download Retailer Contributions to Health and Wellness</a></p>

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.