Slide 1

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

Read

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We’ve been tracking operational benchmarks for more than seven decades, but we’ve now witnessed significant shifts in business investments in the last several years. The number of SKUs might ebb and flow, but we find certainty in how retailers will continue to adapt, work along the supply chain and ultimately serve the customer

<p>By: Mark Baum, Senior Vice President, Industry Relations, Chief Collaboration Officer, FMI</p> <p><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/center-aisle-carts-baskets/picture67.tmb-large-350-.jpg?sfvrsn=be9b406e_2" data-displaymode="Thumbnail" alt="Picture67" title="Picture67" style="float: right; margin-bottom: 10px; margin-left: 10px;" />The&nbsp;<em><a href="https://www.fmi.org/our-research/research-reports/food-retailing-industry-speaks">Food Retailing Industry Speaks</a>&nbsp;</em>report annually includes some important figures that help benchmark the grocery industry&rsquo;s performance, including:&nbsp;</p> <ul> <li>Number of SKUs per store.</li> <li>Number of weekly transactions per store.</li> </ul> <p>Collectively, these statistics tell a story about the food retail industry&rsquo;s ability to succeed in any environment and the quest to stay agile to anticipate, accommodate, and embrace their shoppers&rsquo; shifting buying behaviors and requirements. The transactional data depicts broader marketplace realities.&nbsp;</p> <h4><strong>Inventory Productivity: SKU Counts v. Transactions</strong></h4> <p>In 2018,&nbsp;<em>Speaks</em>finds the SKUs per store count to be 33,055, which is slightly higher than the previous year, however, lower than the 2016 figure of 38,900 SKUs per store. SKU counts have been on a general decline over the past decade. This is partly due to the popularity of smaller format stores and the growth of omnichannel strategies. And, retailers are laser focused on curating more selective assortments to meet their customers&rsquo; needs for personalization.</p> <p>Further, while the number of SKUs per store is declining, the number of weekly transactions per store is on the rise. In fact, 2018 witnessed 13,583 weekly transactions per store. That number is up from 13,200 weekly transactions per store in 2017, which was 200 more than in 2016. &nbsp;</p> <h4><strong>Space Productivity: Store Size</strong></h4> <p>While stores have been experimenting with smaller footprints and department allocations, the average square footage per store has changed little over the past few years. What has changed, is the allocation between selling space and backend space.&nbsp;</p> <p>In 2018, survey respondents reported the average selling space was 32,284 square feet and the average share of selling space is 78%. Compared to 2016 figures of 29,800 square feet of average selling spaces and 73% average share of selling space, the amount of selling space in the grocery store has increased.&nbsp;</p> <h4><strong>What Does This All Mean?&nbsp;</strong></h4> <p>Collaboration between suppliers and food retailers is reaching a critical phase. Better trading partner relationships means pairing the right mix of products and emerging brands with the right food retail environment all designed to meet customers&rsquo; interests. We see CPG companies expanding their product portfolios and more emerging brands finding their way to store shelves. At the same time, retailers are optimizing their product and merchandising mix and making decisions about how these new products should be displayed&mdash;in separate, designated areas or integrated into existing shelves and sets.&nbsp;</p> <p>We&rsquo;ve been tracking operational benchmarks for more than seven decades, but we&rsquo;ve now witnessed significant shifts in business investments in the last several years. The number of SKUs might ebb and flow, but we find certainty in how retailers will continue to adapt, work along the supply chain and ultimately serve the customer. &nbsp;&nbsp;</p> <a href="https://www.fmi.org/our-research/research-reports/food-retailing-industry-speaks" class="button-secondary">Download The Food Retailing Industry Speaks Report</a>

Read full article on FMI



Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

community frontpage

encova 2020 omega
OMEGA Members Receive a 3.4% discount

federated Ins web graphic 2