Photo Friday: Helping Families Share More Meals Together

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

National Family Meals Month™ is coming to a close, but the family meals celebration is still going strong. Here are some of the ways the food retail industry is helping consumers share more meals together.

<p>National Family Meals Month™ is coming to a close, but the family meals celebration is still going strong. Here are some of the ways the food retail industry is helping consumers share more meals together. </p> <h5><strong>Food Manufacturers—The Kraft Heinz Company and Unilever</strong></h5> <p>Many food manufacturers are supporting National Family Meals Month on social media like Unilever’s brand Hellman’s and The Kraft Heinz Company’s brand Oscar Mayer: </p> <img src="https://www.fmi.org/images/default-source/blog-images/nfmm-oscar-mayer.png?sfvrsn=d40546e_0" width="400" sf-custom-thumbnail="true" style="vertical-align:middle;margin:10px auto;display:block;" title="NFMM oscar mayer" data-method="ResizeFitToAreaArguments" alt="NFMM oscar mayer" data-customsizemethodproperties="{'MaxWidth':'400','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" sf-constrain-proportions="true" /><br /> <br /> <img src="https://www.fmi.org/images/default-source/blog-images/nfmm-hellmans.png?sfvrsn=2c40546e_0" width="400" sf-custom-thumbnail="true" style="vertical-align:middle;margin:10px auto;display:block;" title="nfmm Hellmans" data-method="ResizeFitToAreaArguments" alt="nfmm Hellmans" data-customsizemethodproperties="{'MaxWidth':'400','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" sf-constrain-proportions="true" /><br /> <br /> <h5><strong>National Cattlemen’s Beef Association </strong></h5> <p>Shari Steinbach, a food and nutrition strategist, in partnership with National Cattlemen’s Beef Association, shared tips and tricks to make easy family meals with beef on a <a href="https://www.wzzm13.com/article/entertainment/television/programs/my-west-michigan/family-meals-with-beef/69-7a580f7e-656d-41c4-8487-5641828abdd0">news segment</a>. Her tips included using versatile ingredients, using cooking technology, and featuring family favorites. She also showcased two beef recipes- Beef Lasagna and Roast Beef Wraps. </p> <p>National Cattlemen’s Beef Association also supported National Family Meals Month on twitter. </p> <img src="https://www.fmi.org/images/default-source/blog-images/nfmm_beef.png?sfvrsn=c341546e_0" width="400" sf-custom-thumbnail="true" style="vertical-align:middle;margin:10px auto;display:block;" title="nfmm_beef" data-method="ResizeFitToAreaArguments" alt="nfmm_beef" data-customsizemethodproperties="{'MaxWidth':'400','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" sf-constrain-proportions="true" /><br /> <h5><strong>Fareway Stores</strong></h5> <p>Fareway Stores helped customers share more meals through an omnichannel approach. Weekly recipes available at their meat counters, magazine and online. They tagged the ingredients in store to make the meal even easier to put together. Corresponding <a href="https://www.facebook.com/farewaystores/videos/520742971831869/">recipe videos</a> were shared on store TVs, on social media and on local news stations throughout Iowa.<br /> <br /> <img src="https://www.fmi.org/images/default-source/blog-images/nfmm-fareway.png?sfvrsn=e241546e_0" width="450" sf-custom-thumbnail="true" style="margin:10px auto;display:block;" title="nfmm fareway" data-method="ResizeFitToAreaArguments" alt="nfmm fareway" data-customsizemethodproperties="{'MaxWidth':'400','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" sf-constrain-proportions="true" /><br /> It is never too early to start planning for National Family Meals Month in September 2020!  Please let us know how we can assist you as you help to make next year’s campaign the best one yet!  Also, don’t forget to submit your company’s National Family Meals Month program to be considered for the coveted <a href="https://www.fmi.org/family-meals/award/gold-plate-awards-application">Gold Plate Awards</a>.  Winners will be announced during the FMI Foundation’s <em>Stir It Up!</em> event in January. </p> <p><a class="button-secondary" href="https://www.fmi.org/family-meals/award/gold-plate-awards-application">Submit at Gold Plate Award Nomination</a></p> <br />

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.