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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Food retailers are frequently at the forefront of introducing emerging technologies that help protect public health. Yet, artificial intelligence and machine learning cannot solve all food safety problems by themselves.

<p>By: Adam Friedlander, MS, Manager, Food Safety and Technical Services, Food Marketing Institute<br /> <br /> <img src="https://www.fmi.org/images/default-source/blog-images/iafp5d3a320324aa67249237ff0000c12749.tmb-large-350-.jpg?sfvrsn=9490556e_1" data-displaymode="Thumbnail" alt="mg-caption: Adam Friedlander (FMI Food Safety) at IAFP 2019 with a group of food safety professionals in Louisville, Kentucky" title="IAFP" style="float: right; margin-bottom: 10px; margin-left: 10px;" />Developing the next generation of food safety leaders is a&nbsp;<a href="https://www.fmi.org/blog/view/fmi-blog/2019/02/14/fmi-food-safety-2019-initiatives">top priority</a>&nbsp;for FMI members. To help in this effort, the International Association for Food Protection (IAFP) serves as an organization committed to cultivating leaders and fostering professional growth among food safety professionals. Each year, IAFP hosts an&nbsp;<a href="https://www.foodprotection.org/annualmeeting/">annual meeting</a>&nbsp;that brings together food safety professionals from around the world to share innovative solutions and forward-thinking research with the aim of protecting our global food supply. This year&rsquo;s meeting in Louisville, Kentucky, brought together nearly 4,000 attendees, including food safety professionals from FMI member companies.&nbsp;</p> <p>Undoubtedly, there were many sessions that were of value to the retail food industry, but the presentations on the applications of&nbsp;<a href="http://jmc.stanford.edu/articles/whatisai/whatisai.pdf">artificial intelligence (AI) and machine learning (ML)</a>&nbsp;were fascinating and of particular interest to me, especially from a food safety perspective.&nbsp;</p> <p>In a presentation titled, &ldquo;Use of AI for Food Safety in Retail and Food Service,&rdquo; Claire Zoellner, PhD, a food safety scientist expert, discussed the importance of including food safety teams in managerial discussions surrounding the incorporation and return on investment (ROI) of AI and ML&nbsp;&nbsp;in a retailer&rsquo;s daily operation.&nbsp;</p> <p>Here are a few scenarios where AI and ML applications can help retailers strengthen their food safety programs:&nbsp;&nbsp;</p> <ul> <li><a href="https://www.sciencedirect.com/science/article/pii/S0016328718304166">Train employees</a>, from new hires to retail executives, on proper hygiene protocols and sanitation procedures using augmented reality (AR) or virtual reality (VR) to improve overall food safety knowledge</li> <li>Utilize&nbsp;<a href="https://www.nature.com/articles/s41598-018-36654-z#Ack1">predictive modeling</a>&nbsp;in food preparation areas by mapping out high-risk production environments, informing managers to take corrective actions and preventing re-contamination&nbsp;</li> <li><a href="https://academic.oup.com/jamia/article-abstract/25/12/1586/4725036?redirectedFrom=fulltext">Partner with public health agencies</a>, academic institutions and technology firms to leverage AI and MLdata that assists in the&nbsp;<a href="https://www.researchgate.net/publication/325034060_Locating_the_Source_of_Large-scale_Diffusion_of_Foodborne_Contamination">identification</a>&nbsp;of&nbsp;contamination sources during&nbsp;<a href="https://www.nature.com/articles/s41746-018-0045-1">foodborne outbreak investigations</a></li> </ul> <p>Food retailers are frequently at the&nbsp;<a href="https://www.fmi.org/blog/view/fmi-blog/2017/06/06/the-new-food-safety-testing-gold-standard-whole-genome-sequencing">forefront</a>&nbsp;of introducing emerging technologies that help protect public health. Yet, artificial intelligence and machine learning cannot solve all food safety problems by themselves. While they can be useful tools for overcoming or assisting in food safety challenges, they&rsquo;re not without risk.&nbsp;<a href="https://www.research.ibm.com/5-in-5/ai-and-bias/">Human bias</a>, security (vulnerability to malicious attacks) and data inaccuracy are a few&nbsp;<a href="https://arxiv.org/ftp/arxiv/papers/1802/1802.07228.pdf">inherent risks</a>&nbsp;that retailers must consider when implementing AI or ML for their operation.&nbsp;</p> <p>Therefore, the introduction of AI and ML in the retail space will require the next generation of food safety professionals to think and work differently. Adoption of AI and ML technologies will require a diverse workforce who have backgrounds in sociology, computer science, regulatory and food safety to ensure safe, secure and accurate application and implementation.</p> <p>Ultimately, retailers can continue to develop robust food safety leaders and ensure the health and well-being of all customers, all while exploring the feasibility of AI and ML technologies to improve overall food safety programs.</p> <p>For more information on artificial intelligence and machine learning, check out these FMI resources:</p> <ul> <li><a href="https://www.fmi.org/blog/view/fmi-blog/2019/03/28/the-promise-of-artificial-intelligence-for-food-retail">The Promise of Artificial Intelligence for Food Retail</a></li> <li><a href="https://www.fmi.org/blog/view/fmi-blog/2018/12/11/the-future-of-artificial-intelligence-in-food-retail">The Future of Artificial Intelligence in Food Retail</a></li> <li><a href="https://www.fmi.org/blog/view/fmi-blog/2018/11/07/grocers-get-ready-for-artificial-intelligence-based-transformation">Grocers, Get Ready for the Artificial Intelligence-based Transformation</a></li> <li><a href="https://www.fmi.org/blog/view/fmi-blog/2018/08/01/ai-powers-the-customer-experience">AI Powers the Customer Experience</a></li> <li><a href="https://www.fmi.org/events-education/webinars/webinar-recordings/view/webinar-recordings-public/2018/03/22/ai-the-new-competitive-strategy">AI: The New Competitive Strategy (webinar)</a></li> </ul>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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