Physical Store Changes Meet Omnichannel Opportunities

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

According to FMI’s 2019 U.S. Grocery Shopper Trends report, 43% of shoppers now report buying groceries online at least once in the past year. With this in mind, food retailers need to understand how the physical store changes will set them up for omnichannel opportunities and how technologies will help them deliver on integrated experiences. That’s why FMI will be hosting sessions and participating at the second annual Groceryshop conference, September 15-18, 2019 at the Venetian in Las Vegas. The event brings together 3,000 leaders from established and startup CPG brands, grocery retailers, investors and more to educate and prepare them for these changes

By: Doug Baker, Vice President, Industry Relations - Private Brands, Technology, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/technology-images---give-photo-credit/spartannash/family-fare_fast-lane_ipad.tmb-large-350-.jpg?sfvrsn=c67e4a6e_1" data-displaymode="Thumbnail" alt="Family Fare_Fast Lane_iPad" title="Family Fare_Fast Lane_iPad" style="float: right; margin: 10px;" /> According to FMI’s 2019 <a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends">U.S. Grocery Shopper Trends</a> report, 43% of shoppers now report buying groceries online at least once in the past year. With this in mind, food retailers need to understand how the physical store changes will set them up for omnichannel opportunities and how technologies will help them deliver on integrated experiences. That’s why FMI will be hosting sessions and participating at the second annual <a href="https://groceryshop.com/">Groceryshop</a> conference, September 15-18, 2019 at the Venetian in Las Vegas. The event brings together 3,000 leaders from established and startup CPG brands, grocery retailers, investors and more to educate and prepare them for these changes. On the first day of Groceryshop, attendees will hear about the number of ways physical grocery stores are changing within a session track dedicated to the Future of the Store. In the opening session on New Store Formats and Footprints, forward-thinking companies will discuss how they're trialing new store locations, testing new store concepts and layouts, and broadening store experiences to engage shoppers. Perspectives on future store formats will be shared by Jean-Marie Tritant, president of the U.S. for Unibail-Rodamco-Westfield, a leading shopping center owner based in France. He’ll discuss how U.S. malls—like their European counterparts—are increasingly bringing in grocery retailers as tenants. During the Experiential Stores session, leaders from innovative consumer-facing startups and established grocery chains will dive into how grocery retailers are creating new physical environments that allow shoppers to experience their products in more immersive and memorable ways. Mike LaVitola, co-founder & CEO of Foxtrot Delivery Market, will share his modern-day convenience store that combines in-store events and coffee-shop vibe with grab-and-go essentials for time-crunched shoppers. Chris Potestio, vice president at Stew Leonard's, will showcase how the family-owned grocery retailer that’s renowned for its interactive stores, designs its locations to delight both parents and kids. Finally, leading grocery retailers and manufacturer brands will share best practices for deploying emerging technology solutions that are helping improve the in-store customer experience. The Technology-Enabled Store session will cover groundbreaking technologies that are making the store smarter, more interactive and more efficient, from revolutionary monitoring techniques for inventory and foot traffic, to self-checkout solutions and digital signage. This session will feature Bruno Mourão, head of IT strategy & architecture at Sonae, who will discuss how the leading Portugal-based retailer is incorporating technology into its stores. Those interested in learning even more about the transformation of physical stores should be sure to attend a joint keynote on Sunday afternoon featuring Amy Shecter, CEO of Glamsquad and Sri Rajagopalan, senior vice president, eCommerce & digital sales at Revlon. This wide-ranging conversation on the future of beauty sales will feature insights from Glamsquad on its services-oriented partnership that’s live in CVS stores, BeautyIRL.  <a href="https://groceryshop.com/" class="button-secondary">Attend Groceryshop</a> Photo Credit: SpartanNash

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.