Photo Friday: Zabar’s in Manhattan

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Recently, with Stanley Zabar and Scott Goldshine as our hosts, 35 FMI guests were welcomed by Zabar’s for a store tour. Everyone loved seeing the famous neighborhood spot where you can buy eggs, a Kitchen Aid, a bagel, an Instapot, coffee and exotic cheese all in one place. It’s simply a dream store.

By Margaret Core, Vice President, Marketing and Industry Relations, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/welcome-to-zabars.tmb-large-350-.jpg?sfvrsn=5179576e_1" data-displaymode="Thumbnail" alt="Welcome to Zabars" title="Welcome to Zabars" style="float: right; margin: 10px;" /> Recently, with Stanley Zabar and Scott Goldshine as our hosts, 35 FMI guests were welcomed by <a href="https://www.zabars.com/">Zabar’s</a> for a store tour. Everyone loved seeing the famous neighborhood spot where you can buy eggs, a Kitchen Aid, a bagel, an Instapot, coffee and exotic cheese all in one place. It’s simply a dream store. The store website shares, “Louis and Lillian Zabar started the business back in 1934, opening a 22-foot-wide shop along NYC’s Broadway at West 80th Street. Louis was a real stickler for quality, roasting his own coffee, and personally visiting smokehouses to sample and inspect the fish – rejecting far more than he accepted.” In visiting Zabar’s, “you can see the principles and practices of the founders continue to guide business today, including: Respect the customer. Never, ever stint on quality. Offer fair value. And last, but not least, keep searching for the new and wonderful.” Bagels and nova salmon, Rueben sandwiches, and bakery items are their basics and the Zabar’s shelves are packed with emerging brands with lots of attributes consumer’s desire these days from gluten free, heritage foods, plant-based and more.” <img src="https://www.fmi.org/images/default-source/blog-images/zabars-store-tour.jpg?sfvrsn=6979576e_0&MaxWidth=500&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=7474E250441A4821E6F71C17E76C32BB" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'500','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" alt="Zabars store tour" title="Zabars store tour" style="vertical-align: middle; margin: 10px;" /> Goldshine, our store tour host, spent the day touring the <a href="https://www.specialtyfood.com/shows-events/summer-fancy-food-show/">Summer Fancy Food Show</a>, where FMI had a booth showcasing the <a href="https://www.sqfi.com/what-is-the-sqf-program/sqf-food-safety-program/">SQF Food Safety Program</a> and <a href="https://www.moreshelfspace.org/">FMI Emerge</a> for companies growing their grocery shelf presence. During our store tour, Goldshine shared how he works directly with the producers and brands the store carries, keeps their cell phone numbers handy and maintains open conversations about the sales and supply. Zabar’s has their own storage warehouse and a separate office where the finances, controller and IT groups work. <img src="https://www.fmi.org/images/default-source/blog-images/zabars-private-brand-products.jpg?sfvrsn=2c79576e_0&MaxWidth=500&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=869DAEE03BA168EBD5C44D0A0FA9F893" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'500','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" alt="Zabars private brand products" title="Zabars private brand products" style="vertical-align: middle; margin: 10px;" /> Always innovating, Zabar’s has moved into the omnichannel arena with a fantastic catalog and online business offering their fine delicacies to be shipped globally. Their specialty is their Kosher gift baskets. They have a full line of private brand goods featuring mustards, preserves, sauces and more. The cheese department has more than 800 cheeses and their coffee roasters are at the ready featuring their own blend.   A heartfelt thanks for your FMI Membership, Zabar’s, and for hosting and inspiring our group!

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.