Hy-Vee Sets the Table for National Family Meals Month

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

To reach every customer in their stores, Gold Plate Award-winner Hy-Vee provided customers with tips and tools to make mealtime more manageable, and partnered with other organizations to reach customers outside their stores.

<p dir="ltr">By: Allison Febrey, Assistant, Health & Wellness/FMI Foundation/Food & Product Safety, Food Marketing Institute</p> <p dir="ltr"><img src="https://www.fmi.org/images/default-source/blog-images/hy-vee7b9a2e0324aa67249237ff0000c12749.tmb-large-350-.jpeg?sfvrsn=b530496e_1" data-displaymode="Thumbnail" alt="Hy-Vee, Inc NFMM" title="Hy-Vee, Inc NFMM" style="float: right; margin-bottom: 10px; margin-left: 10px;" />There was a place for everyone at <a href="https://www.hy-vee.com/">Hy-Vee’s</a> family table during National Family Meals Month™. To reach every customer in their stores, <a href="https://www.fmi.org/family-meals/award">Gold Plate Award</a>-winner Hy-Vee provided customers with tips and tools to make mealtime more manageable, and partnered with other organizations to reach customers outside their stores.</p> <p dir="ltr">A great example of Hy-Vee’s in-store activations are family meal deals that were highlighted weekly for customers looking for grab-and-go dinner options, such as prepared foods or Hy-Vee Mealtime Kits.</p> <h4 dir="ltr">Consumers felt Hy-Vee’s family meals momentum on social media too</h4> <p dir="ltr">Hy-Vee shared on Twitter, Facebook and Pinterest, daily dinnertime recipes that took less than 30 minutes to prepare with only a few simple, tasty ingredients. Also, Hy-Vee added star power to its social media messaging with actor and producer Mark Wahlberg.</p> <h4 dir="ltr">Hy-Vee’s employee family joined the proverbial family table</h4> <p dir="ltr">From dietitians and chefs, to kitchen and deli employees, to Hy-Vee Market Grille and Hy-Vee Market Grille Express team members – Hy-Vee’s employees had a role to play in promoting NFMM and encouraging families to eat together.</p> <h4 dir="ltr"><img src="https://www.fmi.org/images/default-source/blog-images/hy-vee-2.tmb-large-350-.jpg?sfvrsn=5630496e_1" data-displaymode="Thumbnail" alt="Hy-Vee Peanut Butter" title="Hy-Vee Peanut Butter" style="float: left; margin-bottom: 10px; margin-right: 10px;" />Hy-Vee included its extended family to the community</h4> <p dir="ltr">Hy-Vee partnered with suppliers to bring family meals to more people. In partnership with Hormel, Hy-Vee donated 26,000 jars of Skippy Creamy peanut butter to Harvesters – The Community Food Network, in Kansas City, Missouri. This amount of peanut butter was enough to make more than 370,000 peanut butter sandwiches. Recipe cards with instructions on making meals and the importance of eating with family members were included with the donations.</p> <p dir="ltr">Congratulations to Hy-Vee on its Gold Plate Award winning National Family Meals Month campaign!</p> <p dir="ltr"> </p> <p dir="ltr">Watch <a href="https://www.youtube.com/watch?v=dG72rQHJshU">this sizzle reel</a> summarizing all the great Family Meals we saw this past September. Now is the perfect time to start planning for National Family Meals Month September 2019. There is no fee to participate.</p> <p dir="ltr">Go to<a href="http://www.fmifamilymeals.com/"> www.FMIFamilyMeals.com</a> for ideas on how you and your company can join the movement. Learn more about some of the award-winning programs on our<a href="https://www.fmi.org/family-meals/award"> Gold Plate Awards</a> page.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.