Crashing Tailgate Parties – A Unique Way to Promote More Family Meals - OMEGA - West Virginia Oil Marketers & Grocers Association

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Every September, National Family Meals Month™ is celebrated throughout the US, and in the upper Midwest of America, many families also enjoy meals together at tailgate parties in the parking lots of college and NFL football games throughout the month.

By: Allison Febrey, Assistant, Health & Wellness/FMI Foundation/Food & Product Safety, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/hy-vee-tailgate.tmb-large-350-.png?sfvrsn=ad6f4a6e_1" data-displaymode="Thumbnail" alt="Hy-Vee Tailgate" title="Hy-Vee Tailgate" style="float: right; margin-bottom: 10px; margin-left: 10px;" />Every September, <a href="http://www.fmi.org/familymeals">National Family Meals Month™</a> is celebrated throughout the US, and in the upper Midwest of America, many families also enjoy meals together at tailgate parties in the parking lots of college and NFL football games throughout the month. <a href="https://www.hy-vee.com/">Hy-Vee</a> saw this as a tremendous opportunity to promote even more family meals and created the Hy-Vee Tailgate Crashers tour in partnership with state beef industry councils.  The Hy-Vee dietitian team traveled to 16 tailgate parties across eight Midwestern states and gave away Hy-Vee Beef Mealtime Kits to families caught cooking beef at their tailgate. They were able to give away 30 kits to families at each game, totaling $10,000 worth of vouchers.  This resulted in many more family meals after the tailgate party, along with hundreds of families trying and enjoying a Hy-Vee Mealtime Kit experience. This innovative program was just one many reasons why Hy-Vee received the coveted “Gold Plate Award” for best-in-class National Family Meal Month programing last September. To see more terrific examples National Family Meals Month being celebrated throughout the United States, take a look at this <a href="https://www.youtube.com/watch?v=dG72rQHJshU">video</a>.  Now is the perfect time to start planning for National Family Meals Month September 2019. There is no fee to participate. Go to<a href="http://www.fmifamilymeals.com/"> www.FMIFamilyMeals.com</a> for ideas on how your company can join the movement.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.