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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In its inaugural year, 93 retail professionals earned the FMI Food Retail Leader Certificate. The certificates were awarded to individuals who completed the self-assessment of their leadership capabilities as they relate to the Compass® leadership navigation system and attended FMI Future Leaders eXperience.

<p>By: Amanda Bond-Thorley, Director, Education, Food Marketing Institute&nbsp;</p> <p><img src="https://www.fmi.org/images/default-source/blog-images/screen-shot-2019-03-17-at-4-53-06-pm.tmb-large-350-.png?sfvrsn=56d14a6e_1" data-displaymode="Thumbnail" alt="Retail Certificate" title="Retail Certificate" style="float: right; margin-left: 10px;" /></p> <p>It&rsquo;s been almost a year since FMI launched its inaugural&nbsp;<a href="https://www.fmi.org/events-education/certificates-and-development/food-retail-certificate-program">Food Retail Leader Certificate</a>. Having been deeply involved in its development, I recently set out to learn the impact that the certificate program has had on the participants who earned it in 2018.&nbsp;</p> <p>The Food Retail Leader Certificate is the culmination of a series of on-and offline activities that form the learning sustainment plan offered to participants of the Future Leaders Program, which is offered as a live event (<a href="https://www.fmi.org/events-education/certificates-and-development/future-leaders-experience">Future Leaders eXperience</a>) or company-sponsored program (<a href="https://www.fmi.org/events-education/certificates-and-development/future-leaders-direct">Future Leaders Direct</a>). The program is based around the Root&rsquo;s Compass&reg; leadership framework, developed by Root, Inc. and in conjunction with FMI.&nbsp;</p> <p>The certificate demonstrates that earners have the right food retail industry knowledge, skills, personal attributes and competencies to excel at leadership positions in the food retail industry. It brings participants recognition in the food retail industry as qualified and committed food retail leaders and provides an edge in their professional career path.</p> <p>I&rsquo;m thrilled that our expectations of the completion rate in this inaugural year was surpassed, with&nbsp;<a href="https://www.fmi.org/docs/default-source/events-education/2018-certificate-graduates.pdf?sfvrsn=88fb4a6e_0">93 retail professionals</a>, representing 18 different retailers and CPG companies, earning the certificate. I spoke to a number of these dedicated individuals to gain some perspective on what they had learned and how the program impacted them.&nbsp;</p> <p>The Future Leaders program requires a financial and time commitment from both the employer and employee. Participants certainly seemed to appreciate the investment from their companies. <br /> <br /> Rodney Clayton, specialist, retail operations support at SpartanNash commented,&nbsp;&ldquo;It has been a very valuable experience, and I am glad that my employer has made the investment in me.&rdquo;<em><br /> <br /> </em>Jeremy Latimer, district manager, Weis Markets agreed and commented,&nbsp;&ldquo;I am extremely grateful for having been given this opportunity. This will be an experience I will never forget and my organization as well as my personal development has benefitted greatly from the experience.&rdquo;</p> <p>I wondered if the time commitment would be a barrier to employees in their busy lives, but by offering on demand seminars spaced out over three months and an easy to use e-learning portal that is accessible 24/7, this didn&rsquo;t seem to be the case.<br /> <br /> Scott Kaverman, category manager - salty snacks, cookies, crackers, &amp; misc. snacks, Schnuck Markets, Inc. commented,<em>&nbsp;</em>&ldquo;I felt that program overall was very well structured and provided some great leadership principles. The timing and pace were more than adequate to accommodate it into our busy work schedules.&rdquo;&nbsp;<br /> <br /> An opinion that was also shared by Catie Bieler, customer sales lead, immediate consumption, Campbell Soup Company &nbsp;commented,&nbsp;&ldquo;Great pace and very intuitive if you are unable to make the scheduled sessions.&rdquo;&nbsp;&nbsp;</p> <p>The value of the certificate program to those who completed it was clear to see. Christine Caratura, human resources, ShopRite of Lawnside shared her perspective on the program&rsquo;s impact by telling me, &ldquo;This program was amazing, and I would do it all over again if I could! It brought me out of my shell even more and I learned a lot about managing. This helped me learn a lot about the way a business is run and encouraged me to use my newly learned skills in my day to day work.&rdquo;&nbsp;<br /> <br /> Lakeisha Hall, traffic manager, Associated Wholesale Grocers, Inc. added, &lsquo;&rsquo;I took away so many leadership behaviors that I have been able to apply to my team.&nbsp;I feel as if this process has helped me grow professionally as well as personally.&rdquo;</p> <p>We&rsquo;re very proud of the accomplishment of the 93 food industry professionals who earned the certificate in 2018. Given the value of the Future Leaders Program and the Food Retail Leader Certificate, and our expansion into company-sponsored internal training programs (<a href="https://www.fmi.org/events-education/certificates-and-development/future-leaders-direct">Future Leaders Direct</a>), we expect even more food industry professionals to complete the certificate in 2019. Our current goal is a 50% certificate completion rate following the&nbsp;<a href="https://www.fmi.org/future-leaders">2019 Future Leaders eXperience</a>&nbsp;in St. Louis.&nbsp;</p> <p>Being part of the development of Food Retail Leader Certificate and seeing it come to fruition has been an interesting challenge and learning about the impact it has had on the professional and personal lives of those who completed it is very rewarding. I&rsquo;m looking forward to welcoming the next cohort of food retail professionals to the program.&nbsp;</p> <p> <a href="http://www.fmi.org/futureleaders" class="button-secondary">FMI Future Leaders</a> </p> <p>&nbsp;</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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