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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

When the government issued a nationwide consumer advisory on all romaine lettuce just days before the biggest food holiday of the year, the operational impact was massive, and the repercussions continue today. Compounding the situation, this was the second consumer advisory to affect Romaine in one year.

<p>By Hilary Thesmar, PhD, RD, CFS, Chief Food and Product Safety Officer and Senior Vice President Food Safety, Food Marketing Institute<br /> <a href="https://www.fmi.org/images/default-source/blog-images/fda-tracking-diagram.jpg?sfvrsn=1bec4b6e_0"><img src="https://www.fmi.org/images/default-source/blog-images/fda-tracking-diagram.tmb-large-350-.jpg?sfvrsn=1bec4b6e_1" data-displaymode="Thumbnail" alt="FDA Tracking Diagram" title="FDA Tracking Diagram" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a></p> <p>When the government issued a nationwide consumer advisory on all romaine lettuce just days before the biggest food holiday of the year, the operational impact was massive, and the repercussions continue today. Compounding the situation, this was the second consumer advisory to affect Romaine in one year.</p> <p>At a discussion at <a href="https://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a>, <a href="https://www.pma.com/">Produce Marketing Association</a> (PMA) Chief Science &amp; Technology Officer Dr. Bob Whitaker and I addressed the knowns and unknowns about the Romaine consumer advisory. We know that <em>E. coli</em> O157:H7 contamination can be an internal property of leafy greens, meaning that traditional washing won&rsquo;t necessarily mitigate the pathogen. We also understand from the agencies that agricultural water is an important focus of the investigation. What&rsquo;s still unclear in this ongoing investigation is: </p> <ul> <li>how the water source might be getting contaminated; </li> <li>the role animal agricultural methods may have played in this contamination; </li> <li>why romaine and not other leafy greens; and </li> <li>the overall inconsistencies in the timing of both outbreaks.</li> </ul> <p>The supply chain is complex, per Dr. Whitaker&rsquo;s presentation of various hypotheses that could be the culprit to the outbreak of <em>E. coli </em>O157:H7, but one of the most perplexing considerations is the variation of this ubiquitous organism from the Spring to the Fall of 2018; the foodborne pathogen itself has a different &ldquo;fingerprint&rdquo; in both instances. This lack of consistency also splinters the investigation. For the Spring outbreak, U.S. Food and Drug Administration (FDA) shared a <a href="https://www.fda.gov/downloads/Food/RecallsOutbreaksEmergencies/Outbreaks/UCM609447.pdf">chart</a> that attempts to explain the nuances to the multistate outbreak.</p> <p>Here&rsquo;s what we know about the Fall outbreak:</p> <ul> <li>November 20, 2018 &ndash; Nationwide advisory &ndash; do not eat or sell Romaine Lettuce</li> <li>November 23-25, 2018 &ndash; Six companies negotiated labeling with the FDA to get product back into the marketplace </li> <li>November 26, 2018 &ndash; Advisory limited to six counties in California with the harvest location and date on product </li> <li>The impact on public health&mdash;62 Illnesses and 25 hospitalizations across 16 states</li> </ul> <p>FMI was proactive with both FDA and CDC, issuing multiple communications and calls with our members to comply with the government&rsquo;s request to pull all Romaine from commerce. We also kept the lines of communication open with the produce industry, including United Fresh, PMA, Arizona Leafy Greens and LGMA (California Leafy Green Products Handler Marketing Agreement).</p> <h5>What Are Future Actions by FMI?</h5> <p>The FMI Food Protection Committee has developed a plan to help the retail and wholesale industry work through such issues and to help prevent this food safety, supply chain and economic crisis from occurring again. The committee explored a process of identifying the most important issues, determining retail/wholesale industry actions that could have the desired impact on each issue and the likelihood of success of those actions. The plan includes the following issues in order of priority:</p> <ol> <li>Investigations</li> <li>Food Safety Standards</li> <li>Traceability</li> <li>Unprecedented Decisions from Agencies</li> <li>Definitions</li> <li>Timing of Communications from FDA/CDC</li> </ol> <p>For each issue identified and prioritized, the plan addresses 1) background information of importance to the retail/wholesale industry; 2) the challenges posed; and 3) the proposed solution for the retail/wholesale industry. Some of the issues are external in nature and depend on us working with groups outside of our industry, while others are within the control of the retail/wholesale industry.</p> <p>Public health is priceless, and preventing contamination is always the priority, followed by detection and response. The watchful work of food safety may not get easier anytime soon, necessitating that we work together to learn from every incident while sharing the common goal of selling safe food to our customers.</p> <p><a href="https://www.fmi.org/about-us/policy-statements/view/policy-statements/2019/01/26/plan-to-address-leafy-green-outbreaks-and-consumer-advisories" class="button-secondary">FMI Board Policy Statement on Leafy Greens Outbreak</a></p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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