Defense Wins Championships

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

If there is anything Sunday’s lowest scoring Super Bowl proved it’s that Bear Bryant’s legendary quote, “Offense sells tickets, but defense wins championships,” still stands true in the glitz and glamour of today’s NFL. With that same mentality, FMI is looking forward to another year partnering with National Retail Federation (NRF) to host the PROTECT 2019 conference and further our defense against theft and cyber risk.

By: Chad Ross, Manager, Industry Relations & Total Store Collaboration, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/tom_brady_with_vince_lombardi_trophy.tmb-large-350-.jpg?sfvrsn=cf934b6e_1" data-displaymode="Thumbnail" alt="Tom_Brady_with_Vince_Lombardi_trophy" title="Tom_Brady_with_Vince_Lombardi_trophy" style="float: right; margin: 10px;" /> If there is anything Sunday’s lowest scoring Super Bowl proved it’s that Bear Bryant’s legendary quote, “Offense sells tickets, but defense wins championships,” still stands true in the glitz and glamour of today’s NFL. With that same mentality, FMI is looking forward to another year partnering with <a href="https://nrf.com/">National Retail Federation</a> (NRF) to host the <a href="https://nrfprotect.nrf.com/?gclid=Cj0KCQiAheXiBRD-ARIsAODSpWP_BxyUkE-RcmAiMuvPDIsGs4fWYgea9xCNDlFBnG2pIit_1TUdwnoaAtQ_EALw_wcB">PROTECT 2019</a> conference and further our defense against theft and cyber risk. The new marketplace is one of the emerging issues FMI has identified as a priority for food retail. According to <a href="https://www.fmi.org/forms/store/ProductFormPublic/the-digitally-engaged-food-shopper-developing-your-omnichannel-collaboration-model">FMI/Nielsen’s Digitally Engaged Shopper Study (2018),</a> 49 percent of U.S. consumers are shopping for consumer packaged goods products online. This emerging new marketplace will be a combination of in-store and online to meet the shopper where they are. When it comes to asset protection and cyber security, this dual marketplace combination presents some new challenges. Is your organization equipped to defend against ever evolving cyber threats while still maintaining in-store asset protection best practices? In other words, are you ready to run two defenses at the same time? By attending the PROTECT conference you will gain the skills needed to play defense by: <ul style="list-style-type: disc;"> <li>Learning from leading food retail and restaurant brands in education sessions;</li> <li>Exploring the latest risk and safety, loss prevention, asset protection and cybersecurity solutions with exhibitors that have a track record of success with businesses like yours;</li> <li>Networking with asset protection and safety executives from other restaurants, grocery, drug stores, convenience and retail fuel stations at networking events like the Food Retailer Breakfast or on the EXPO floor at the dedicated FMI Lounge; and</li> <li>Benefiting from the FMI member rate — FMI members receive the NRF retailer member rate!</li> </ul> FMI’s asset protection member Steve Hoptay, vice president of asset protection for Wakefern Food Corp. attended last year’s event and afterwards stated, “We realized that ALL food marketers are retailers, but NOT all retailers market food. NRF PROTECT 2018 provided a great blend of the two, which benefited our team and company tremendously. We were provided a much broader view of asset protection issues across the entire retail industry, which is serving us well.” <a href="https://nrfprotect.nrf.com/register" class="button-secondary">Register Today</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.