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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

On the first day of the Fancy Food Show, I read the Show Daily lead story pointing me to highlights of global flavors, cuisines and functional ingredients that the article said I'd find throughout the show. Within minutes, while staring on the New-to-the-Shelf section, I found exactly what the article highlighted with flavors from Africa, Latin America and South Asia. Here are some of my discoveries and takeaways.

<p>By Margaret Core, Vice President,&nbsp;Marketing and Industry Relations, Food Marketing Institute<br /> <a href="https://www.fmi.org/images/default-source/blog-images/food-horizons-at-fancy-food-show.jpg?sfvrsn=a5944b6e_0"><img src="https://www.fmi.org/images/default-source/blog-images/food-horizons-at-fancy-food-show.tmb-large-350-.jpg?sfvrsn=a5944b6e_1" data-displaymode="Thumbnail" alt="Food Horizons at Fancy Food Show" title="Food Horizons at Fancy Food Show" style="float: right; margin: 10px;" data-openoriginalimageonclick="true" /></a></p> <p>On the first day of the Fancy Food Show, I read the Show Daily lead story pointing me to highlights of global flavors, cuisines and functional ingredients that the article said I'd find throughout the show. Within minutes, while staring on the&nbsp;New-to-the-Shelf section, I found exactly what the article highlighted with flavors from Africa, Latin America and South Asia. Here are some of my discoveries and takeaways:</p> <h5>Asian Craze</h5> <p><strong> </strong></p> <p>My first find was a shelf-stable set of Indian Curries from <a href="https://mealmantra.com/">Meal Mantra</a>. The emerging brand started in Commonwealth Kitchen. Their Tikka Masala was a delicious, smooth and creamy sauce, which is a staple found in Indian restaurants around the world. In the same startup section, I found <a href="http://www.donchilio.com/chiles/">Don Chili by Kreative Gourmet</a> who had an interesting chili crisp.</p> <p>In the larger hall, I was happy to find a company with the <a href="https://www.sqfi.com/">Safe Quality Food</a> (SQF) designation, Frontier Foods with their <a href="https://oceanshalo.com/">Ocean Halo&nbsp;</a> brand, who showcased their ramen, sauces, broths, and a new line of beverages all made from ocean kelp (seaweed).</p> <p>In the South Hall, I found a traditional Ethiopian&nbsp;spice blend as a Berbere Sauce from <a href="https://www.mamakicks.com/">Mama Kicks.</a> They give back to grassroots organizations in the towns and villages where their recipes originate, helping women there achieve independence and success in business. I also met with the team from <a href="https://www.holanolafoods.com/">Hola Nola Foods</a> who have a brand of chips where the bag is microwavable so you can serve warm chips at home. One of their chips is made with red beans and rice...yum.</p> <h5>Beverage Bonanza</h5> <p><strong> </strong></p> <p>For functional foods, gut health continues to gain awareness with consumers, and producers are bringing more fermented beverages to market. The team from <a href="https://renderfood.com/">Render Foods</a> had some interesting Breyner, which is a&nbsp;savory vegetable drink to enjoy on its own or mix with a favorite spirit for restaurant quality cocktails at home. The Breyner is made from upcycled pickle brine, tomatoes, vegetables, vegan Worcestershire and spices. They partner with a local Sonoma&nbsp;pickle brinery to repurpose the&nbsp;brine from their&nbsp;pickle making that would otherwise be discarded. The company also had a line of Weyla, which is a sparkling, fruity, sustainable beverage made from upcycled whey, fruit, herbs and botanicals.</p> <p><a href="https://www.slingshotfoods.com/">Slingshot Foods</a> had portable breakfast shots with chia, protein and probiotics and ZenBasel hydrated organic basil seed prebiotic&nbsp;drinks. I also grabbed a wellness shot from <a href="https://gingershots.com/collections/tulua-wellness-shots">Ginger Shors Tulua Wellness</a>, which blends together unique combinations of highly functional ingredients. For example, the Turmeric Wellness Shot brings together the mighty root cousins turmeric and ginger, both widely acclaimed for their anti-inflammatory properties and other health benefits. Cold-pressed pineapple juice and a touch of black pepper round out this smooth and balanced wellness shot.&nbsp;Another drink I found was <a href="https://www.bolerousa.net/welcome.html">Bolero</a>, an advanced hydration drink that had good taste and ingredients.</p> <p>In the Front Burner Pitch Competition, Victoria Ho from <a href="https://pacificpickleworks.com/">Pacific Pickle Works</a> offered a Michelada Shrub (and that's not something you plant in your yard). The drink taken from a traditional Mexican beverage combines fresh lime juice, apple cider vinegar, Worcestershire sauce and spices to create a spicy yet refreshing mix that can be combined with beer, hard alcohol or tomato juice.</p> <h5>Snack Surprises</h5> <p><strong> </strong></p> <p>There continues to be an emphasis on healthy snacking. I was thrilled to see the <a href="https://www.grandyoats.com/">Grandy Oats</a> company from Maine. I recently found their products at Lowe's Foods in North Carolina and my son has been devouring their granola. Turns out, one of their lines is Coconola and will drive you to empty the bag quickly. <a href="https://www.hippiesnacks.com/">Hippie Snacks</a> had cauliflower crisps in several flavors. Found in the KeHe booth, <a href="http://www.zumavalley.com/">Zuma Valley</a> Coconut and Mango Snack Balls were interesting with only two ingredients and no&nbsp;added sugar.</p> <h5>Expanding Horizons</h5> <p><strong> </strong></p> <p>I enjoyed the special exhibit from <a href="http://thefuturemarket.com/">The Future Market</a>, which focused on one of the themes driving the future of food sustainability&mdash;biodiversity. According to the <a href="http://www.fao.org/docrep/007/y5609e/y5609e02.htm">United Nations Food and Agriculture Organization</a>, about 72 percent of the world's food comes from just 12 plants and five animal species. The concentration around just a few foods makes our food system less resilient to threats like disease, pests and climate change. It also ignores the deliciously diverse bounty of thousands of underutilized foods across the globe and the communities that cultivate them.&nbsp;You can see from the Horizons ingredient wall some of the alternatives to contribute to biodiversity.</p> <p>For the full photo album of the Fancy Food Show floor, <a href="https://photos.app.goo.gl/eBh1JwsZu87QphU8A">take a look at the album here.&nbsp;</a></p> <p>&nbsp;</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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