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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI has worked alongside our member companies and our coalition partners throughout the legislative and regulatory process to help establish a national standard for bioengineered (BE) food. On Friday, December 21, 2018, the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) released its National Bioengineered Food Disclosure Standard (BE Rule) final rule just before the start of the partial government shutdown. The final rule largely mimics the proposed rule, with slight modifications and clarifications in the final version. A detailed discussion of the final rule is available to FMI members on our National Bioengineered Food Disclosure Standard Webinar; however, we provide some main takeaways for food retailers.

<p>By: Dana Graber, Regulatory Counsel, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/be-label.tmb-large-350-.png?sfvrsn=245e4c6e_1" data-displaymode="Thumbnail" alt="BE Label" title="BE Label" style="float: right; margin: 10px;" /></p> <p>FMI has worked alongside our member companies and our coalition partners throughout the legislative and regulatory process to help establish a national standard for bioengineered (BE) food. On Friday, December 21, 2018, the U.S. Department of Agriculture&rsquo;s (USDA) Agricultural Marketing Service (AMS) released its&nbsp;<a href="https://www.federalregister.gov/documents/2018/12/21/2018-27283/national-bioengineered-food-disclosure-standard" target="_blank">National Bioengineered Food Disclosure Standard (BE Rule) final rule</a>&nbsp;just before the start of the partial government shutdown. The final rule largely mimics the proposed rule, with slight modifications and clarifications in the final version. A detailed discussion of the final rule is available to FMI members on our <a href="https://www.fmi.org/events-education/webinars/member-only-webinars/view/webinar-recordings-member-only/2019/01/16/national-bioengineered-food-disclosure-standard">National Bioengineered Food Disclosure Standard Webinar</a>; however, we provide some main takeaways for food retailers below:</p> <h5>What foods does the BE Rule apply to?&nbsp;</h5> <p>The rule applies generally to U.S. Food and Drug Administration (FDA) regulated foods subject to the Federal Food, Drug, and Cosmetic Act (FDCA) labeling requirements and a limited number of USDA regulated foods. It is important to remember that the rule also limits the applicability of the BE disclosure requirements to foods and ingredients specifically determined by the Agency. Although the proposed rule incorporated two separate lists of applicable foods/ingredients based on industry adoption levels, the final rule further limits the applicability to those foods contained on a single list of foods/ingredients. They include only Alfalfa, apple (Arctic<sup>TM</sup> varieties), canola, corn, cotton, eggplant (BARI Bt Begun varieties), papaya (ringspot virus-resistant varieties), pineapple (pink flesh varieties), potato, salmon (AquAdvantage&reg;), soybean, squash (summer), and sugarbeet.</p> <h5>When will responsible parties need to comply?</h5> <p>The final BE Rule sets out a number of relevant dates using language that differs slightly from that used by AMS in the proposed rule. Whereas the propose rule discussed an &ldquo;initial compliance date,&rdquo; the final rule sets an &ldquo;implementation date&rdquo; of January 1, 2020 for most responsible parties (extended to January 1, 2021 for small food manufacturers.) The preamble provides additional clarification regarding these implementation dates, indicating that &ldquo;[r]egulated entities should begin implementing the [BE Rule] no later than those dates by identifying the foods that will need to bear a BE disclosure, the records necessary to meet the recordkeeping requirements, and the type of BE disclosure they will use on their products.&rdquo;&nbsp;The final BE Rule sets a mandatory compliance date of January 1, 2022, indicating that because companies can utilize existing label inventory until that time, incorporating the proposed rule language specifically addressing existing label inventory was not necessary.</p> <h5>Are there exemptions that are notable for food retailers?</h5> <p>Although there are several exemptions set forth in the final rule, most notably AMS maintains the exemption for food served in a restaurant or similar retail food establishment. The preamble further clarifies this stating that &ldquo;the portions of grocery stores and similar retail establishments that prepare food for immediate consumption (e.g. deli or prepared food section) fall within the definition of restaurant and are exempt from the disclosure requirement.&rdquo;</p> <h5>In what other scenarios would food retailers be responsible for BE labeling?</h5> <p>For the majority of foods (e.g., those packaged prior to receipt by a retailer) the food manufacturer or importer is responsible for ensuring the food bears the appropriate BE disclosure; however, there are scenarios where the food retailer would be the responsible party. First, if the retailer packages a food then it is responsible for BE disclosure if that food item is subject to the rule. Second, if the retailer sells a food item that is subject to the rule in bulk, the retailer is responsible for BE disclosure for that item.</p> &nbsp;<a href="https://www.fmi.org/events-education/webinars/member-only-webinars/view/webinar-recordings-member-only/2019/01/16/national-bioengineered-food-disclosure-standard" class="button-secondary">Watch the National Bioengineered Food Disclosure Standard Webinar</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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