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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We hear from our members all the time that the hiring and retention of employees is top of mind. That, combined with the complexities new technologies are bringing to the future of workforce, is why FMI has identified the future of work as the highest priority in a pillar of our revised strategic plan, in which we address the most pressing and emerging issues confronting the industry. But it doesn’t stop there.

<p>By Mark Baum, Senior Vice President, Industry Relations, and Chief Collaboration Officer, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/workforce.tmb-large-350-.jpg?sfvrsn=96e94c6e_1" data-displaymode="Thumbnail" alt="strategic plan" title="Workforce" style="float: right; margin: 10px;" /></p> <p>One of the most talked about issues in our industry is the future of the workforce. In the U.S., automation adoption will continue to increase, potentially up to 23 percent by 2030. (<em><a href="https://www.mckinsey.com/featured-insights/future-of-work/jobs-lost-jobs-gained-what-the-future-of-work-will-mean-for-jobs-skills-and-wages">Jobs Lost, Jobs Gained: Workforce Transitions in a Time of Automation, McKinsey, 2017</a></em>) What are the implications? How do we best prepare for this? The answer is nuanced. Certain job sectors will be more affected than others&mdash;tasks with high repetition, or easily transferred to some form of automation, will likely see more seismic shifts in upcoming years. Other sectors will see more incorporation of technology into existing work functions designed to help employees do their jobs better and more efficiently. Many are now seeking what we are calling the &ldquo;missing middle&rdquo;; the interface between humans and machines. It turns out &ndash; we need both!</p> <p>We hear from our members all the time that the hiring and retention of employees is top of mind. That, combined with the complexities new technologies are bringing to the future of workforce, is why FMI has identified the future of work as the highest priority in a pillar of our revised strategic plan, in which we address the most pressing and emerging issues confronting the industry. But it doesn&rsquo;t stop there.&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p>To prepare for workforce changes, we must focus on the skills shift. Vast opportunities lie in mid-career job training. According to the recent World Bank study, <em><a href="http://documents.worldbank.org/curated/en/816281518818814423/pdf/2019-WDR-Report.pdf">The Changing Nature of Work</a></em>, workers will need to be good at complex problem-solving, teamwork and adaptability. These are core focus areas that FMI trains future leaders to address at the annual <a href="https://www.fmi.org/future-leaders">Future Leaders eXperience</a> event in May. Learning to cross-collaborate while understanding the special nature of the food retail industry sits at the forefront of this event.</p> <p>One thing to consider in preparing for this shift in skills requirements is that maintaining and improving your current workforce is much more cost effective than it is to hire a new team, although companies will likely employ a blend of existing and new employees. Both <a href="https://www.mckinsey.com/">McKinsey</a> and <a href="https://www.jyve.com/">Jyve</a>, a platform that matches retail merchandising needs with skilled talent, will be sharing their insights into the future of labor at the <a href="https://www.fmi.org/midwinter">FMI Midwinter Executive Conference</a>, coming up at the end of January. Their highly anticipated breakout sessions will delve into immediate next steps grocery retailers can take to set themselves up for success. On the Midwinter keynote stage, Zeynep Ton, adjunct associate professor of operations management, <a href="https://executive.mit.edu/">MIT Sloan School of Management</a>, will talk about how investing in a motivated and capable workforce can lead to more satisfied and loyal customers and increased financial performance.</p> While this is indeed a time of change, embracing the emerging issue of workforce early will lead to healthy outcomes. Don&rsquo;t let others upset your apple carts on their terms, because we&rsquo;ve got choices. Explore fresh ideas and solutions in partnership with our technology counterparts to create a more agile marketplace. Join us at <a href="https://www.fmi.org/midwinter">FMI Midwinter Executive Conference</a> at the end of January and send your promising leaders to <a href="https://www.fmi.org/future-leaders">Future Leaders eXperience</a> this May.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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