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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

People learn in different ways. Some of us are visual learners. Others better retain information by hearing things explained. Another group learns best from performing its own research. Some prefer having a hands-on experience and others just want quick 1-2-3 take-a-ways. In 2018, FMI’s education team experimented with maximizing our reach by providing the food retail industry with multiple ways of learning.

<p dir="ltr">By Carol Abel, Vice President, Education, Food Marketing Institute<img src="https://www.fmi.org/images/default-source/blog-images/education.tmb-large-350-.png?sfvrsn=e11d4d6e_1" data-displaymode="Thumbnail" alt="Education" title="Education" style="float: right; margin: 10px;" /></p> <p dir="ltr">People learn in different ways. Some of us are visual learners. Others better retain information by hearing things explained. Another group learns best from performing its own research. Some prefer having a hands-on experience and others just want quick 1-2-3 take-a-ways. In 2018, FMI&rsquo;s education team experimented with maximizing our reach by providing the food retail industry with multiple ways of learning.</p> <h5 dir="ltr">Fresh Thought Leadership</h5> <p dir="ltr">We developed a totally unique thought leadership experience for fresh foods executives in 2018 called<a href="https://www.fmi.org/fresh-forward"> FreshForward</a>. This invitation-only event enjoyed a format focused on collaboration and was set in a colorful, creativity-stimulating venue. All was designed to spark new ideas for succeeding in fresh.</p> <h5 dir="ltr">Technology Bits and Bytes</h5> <p dir="ltr">Appropriate to challenges facing the food retail industry, adoption, understanding and mastery of technology were key themes throughout our education content in 2018. More than twenty technology-focused education sessions, keynotes and breakouts were embedded in our conferences. Starting in January 2018, we hosted Ocado representatives at the Midwinter Executive Conference as they introduced us to their warehouse-revolutionizing robot technology. Education events throughout the year included multiple sessions on applications of technology including:</p> <ul> <li dir="ltr">Ways to improve the supply chain;</li> <li dir="ltr">Artificial intelligence;</li> <li dir="ltr">New in-store technologies that will change future store designs; and</li> <li dir="ltr">Legal considerations associated with technology and omnichannel shopping for food companies.</li> </ul> <h5 dir="ltr">Training Food Retail Leaders of the Future</h5> <p dir="ltr">Recognizing that the food retail industry workforce is evolving, we completely revised our Future Leaders eXperience. Working with a new partner, Root, Inc., we built an interactive, hands-on program that walks emerging leaders through exercises to understand their roles, build their teams, communicate the big picture and set clear expectations. A cornerstone of the program includes a custom-designed module that depicts the changing dynamics of the retail food industry in a learning map demonstrating the evolution and complexity of the industry and the centrality of the consumer to our success.</p> <p dir="ltr">Overall, if the FMI 2018 education programs were to be summarized in three words, they would be: innovation, technology, and leadership. These words highlight themes that ran throughout the 16 live events, 59 webinars, and two certificate programs FMI offered to the industry in 2018. &nbsp;And they set the stage for much more to come in 2019.</p> <div>&nbsp;</div>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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