Identifying Emerging Issues to Address Future Opportunities

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Unless you’ve been in a coma, kidnapped by aliens or trapped in a sensory deprivation chamber for the last few years, it’s not news that the food industry is experiencing disruption at an unprecedented pace. Challenges and opportunities presented by these game-changing innovations must be addressed and embraced by food retailers and their trading partners if they are to survive, indeed, to thrive, in this climate of accelerated change.

By Mark Baum, Chief Collaboration Officer and Senior Vice President, Industry Relations and David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute<img src="https://www.fmi.org/images/default-source/blog-images/emerging-issues.tmb-large-350-.jpg?sfvrsn=e01d4d6e_1" data-displaymode="Thumbnail" alt="Emerging Issues" title="Emerging Issues" style="float: right; margin: 10px;" /> Unless you’ve been in a coma, kidnapped by aliens or trapped in a sensory deprivation chamber for the last few years, it’s not news that the food industry is experiencing disruption at an unprecedented pace. Challenges and opportunities presented by these game-changing innovations must be addressed and embraced by food retailers and their trading partners if they are to survive, indeed, to thrive, in this climate of accelerated change. This is where FMI adds significant value for its members and their trading partners. Over the last two years, FMI, with the help of our strategic partners at Oliver Wyman, has led an initiative to identify emerging issues that have the greatest potential to affect the food industry in the next three years. Insights gleaned from focus groups, breakout sessions with the Board of Directors, a survey of FMI members, and interviews with forward-looking executives in the food industry resulted in the identification of five major categories of emerging issues: new consumerism, artificial intelligence/technology, workforce, new marketplace, and food production. A white paper was developed that takes a more in-depth look at this initiative. It offers a more detailed view of the contents in each category, citing the ways the areas overlap and interface in critical aspects. The white paper also provides some initial ideas about the role FMI anticipates playing in the various categories and a bit about how we plan to help our members address these challenges and seize the opportunities they provide. This past year, these five major categories of emerging issues formed the foundation of the 2018 <a href="https://www.fmi.org/future-leaders">Future Leaders</a> curriculum developed by Root, Inc., and were the organizing components of the visually based exercise, Know Your Industry. In addition, this initiative is helping inform FMI’s Strategic Plan and set its future agenda. Having identified the highest priority emerging issues, FMI will continue providing more analysis and insight into how the content of the five areas is morphing and expanding. The new strategic plan has a specific implementation directive that will shape how FMI can best leverage its core services to deliver value to its members, whether through government relations, food safety, thought leadership on total store collaboration, or by serving as the voice of food retail.

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.