Robert Irvine Adds Sizzle to Stir it Up!

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Celebrated chef and culinary personality Robert Irvine will take the stage to emcee Stir It Up!. With this added star power, this fundraiser is sure to go from “stirring” to “sizzling!” The event will take place at FMI’s Midwinter Executive Conference on January 27 in Miami, Florida, and supports the FMI Foundation and its growing family meals movement.

By: Sue Borra, RD, Executive Director, FMI Foundation, Chief Health and Wellness Officer, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/chef-robert-irvine.tmb-medium 2.png?sfvrsn=f1a4d6e_1" data-displaymode="Thumbnail" alt="Chef Robert Irvine " title="Chef Robert Irvine " style="float: right; margin-left: 10px;" />It’s hard to imagine how the most exciting fundraising event in our industry could become even more sensational, but it is about to happen. Celebrated chef and culinary personality Robert Irvine will take the stage to emcee <a href="https://www.fmi.org/stir-it-up-home">Stir It Up!</a>. With this added star power, this fundraiser is sure to go from “stirring” to “sizzling!” The event will take place at <a href="https://www.fmi.org/midwinter-conference">FMI’s Midwinter Executive Conference</a> on January 27 in Miami, Florida, and supports the <a href="https://www.fmi.org/foundation/">FMI Foundation</a> and its growing family meals movement. “Chef Irvine may be best known for his Food Network television shows,” said Leslie Sarasin, president and CEO of FMI. “But what most people may not yet know is how he is a tremendous champion for family meals which is the primary focus of this event and the FMI Foundation’s support of the national family meals movement. There has never been a more critical time for our industry to add some star power and muscle to the family meals movement. Clearly, Chef Irvine delivers on both – as emcee of this event and for the movement overall.” Chef Irvine is about to become one of the most visible celebrity advocates of family meals. In January 2019, he will launch his new book titled,Family Table. In contrast to the names of his popular television shows –Dinner Impossible, Restaurant Impossible, and Worst Cooks in America– this new book will demonstrate how family meals are possible. Irvine agrees that he is the perfect ingredient to Stir It Up!“This event and its cause – encouraging more family meals – could not be more important to me,” Irvine commented. "This is exactly why I am publishing this new book. It represents my urgent call for families to refocus on what's most important, which is family, and in my experience, a strong family connection starts in the kitchen." Stir It Up!celebrates the amazing work food retailers, manufacturers, and community collaborators are already doing to encourage more family meals. During the event, the food industry competes to demonstrate their culinary chops and to celebrate the importance of family meals. Throughout the night the event also highlights the groundbreaking programming that occurred this past September during <a href="https://www.fmi.org/family-meals">National Family Meals Month™.</a> In addition, <a href="https://www.fmi.org/family-meals/award">Gold Plate Award</a> winners will be announced to honor the companies that exhibited the best-in-class programming of National Family Meals Month. Come join Robert Irvine, the <a href="https://www.fmi.org/foundation/">FMI Foundation</a>, and many food retail industry friends at the <a href="https://www.fmi.org/stir-it-up-home">Stir It Up!</a> family table this January. Stir It Up!has multiple levels of participation. Even if your company is not competing, it is easy to purchase a ticket to enjoy the fun evening while supporting a great cause.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.