Strategizing for the Future: We’ve Launched FMItech@Midwinter

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We’ve launched FMItech@, a new feature at FMI Midwinter Executive Conference, placing the spotlight on technology. We’ll delve deep into proven and emerging trends and their applications for your businesses. Through FMItech@, we’ve added Tech Talks, Tech Exchanges and tech-focused sessions to the Midwinter program to generate game-changing discussion and prepare you for what’s next.

By Doug Baker, Vice President, Industry Relations - Private Brands, Technology for Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/32590978636_d495f16b43_o.tmb-large-350-.jpg?sfvrsn=8fc34d6e_1" data-displaymode="Thumbnail" alt="FMITech meetings at Midwinter" title="FMITech meetings at Midwinter" style="float: right; margin: 10px;" /> Food retail continues to see unprecedented change in the technology sector. New disruptive competitors and increased expectations from consumers are challenging tried and true industry practices and our customary way of operating. But we have choices.  We’ve launched <a href="https://www.fmi.org/midwinter-conference/strategic-meetings/fmitech" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">FMItech@</a>, a new feature at <a href="https://www.fmi.org/midwinter-conference-2019/" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">FMI Midwinter Executive Conference</a>, placing the spotlight on technology. We’ll delve deep into proven and emerging trends and their applications for your businesses. Through FMItech@, we’ve added Tech Talks, Tech Exchanges and tech-focused sessions to the Midwinter program to generate game-changing discussion and prepare you for what’s next. As part of the Tech Exchange, registered Midwinter attendees will have the opportunity to meet face-to-face with current and new technology partners. These Tech Exchanges held on Friday and Sunday are designed to give personalized time to strategize among senior leadership. The one-on-one, 25-minute Tech Exchanges are complimentary for registered retailer and wholesaler attendees to schedule.  Tech Talks, on the other hand, are open-invitation, informal fire-side chats. Technology suppliers will share non-commercial ideas in 7-minute intervals, focusing on highest priority areas. The rapid-fire talks are on Friday and Sunday, from 10:00 a.m. to 12:00 p.m.  Looking to enhance your food retail technology strategy? Look no further! We’ll have the answers you need at <a href="https://www.fmi.org/midwinter-conference/strategic-meetings/fmitech" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">FMItech@Midwinter</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.