Grocers, Get Ready for Artificial Intelligence-based Transformation

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Among the six digital imperatives for a successful omnichannel strategy established by FMI and Nielsen is one that involves completeness and consistency across in-store and digital shelves, cutting costs and creating a clear assortment inventory that keeps shoppers coming back. This is particularly relevant, given that grocery retail spending on technology could vastly increase shoppers’ online grocery habits.

By Doug Baker, FMI Vice President, Industry Relations - Private Brands, Technology, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/online-ordering/20171129-fmi-home-shoot-0862_ed.tmb-large-350-.jpg?sfvrsn=fe20786e_2" data-displaymode="Thumbnail" alt="20171129-FMI-Home Shoot-0862_ed" title="20171129-FMI-Home Shoot-0862_ed" style="float: right; margin: 10px;" /> Among the <a href="http://www.fmi.org/digitalshopper">six digital imperatives</a> for a successful omnichannel strategy established by FMI and Nielsen is one that involves completeness and consistency across in-store and digital shelves, cutting costs and creating a clear assortment inventory that keeps shoppers coming back. This is particularly relevant, given that grocery retail spending on technology could vastly increase shoppers’ online grocery habits. By 2022, consumers could be spending $100 billion dollars a year on online grocery. That’s equal to every U.S. household annually spending $850 online for food and beverage, according to <a href="http://www.fmi.org/digitalshopper">The Digitally Engaged Food Shopper</a>. One way that grocery retailers plan to meet this emerging demand is by considering the use of artificial intelligence (AI). Two grocery retailers recently announced at Groceryshop how they’re tackling and optimizing the digital shelf head-on – one is implementing aisle-scanning retail inventory robots, known as <a href="https://www.stltoday.com/business/local/more-robots-to-hit-the-aisles-at-schnucks-grocery-stores/article_31d25228-3bf0-55d4-a2c3-c44fa8fe90ae.html">Tally</a>, and the other is <a href="https://www.cnbc.com/2018/10/31/albertsons-is-bringing-in-robots-to-pack-its-online-grocery-orders.html">automating the “picking” process for its consumers’ baskets</a>. We also heard how AI technologies promise to solve various pain points across the grocery retail value chain, from the supply chain to merchandising and marketing. Suketu Gandhi, partner, digital transformation practice, A.T. Kearney, shared that the, “opportunity is real, digital is necessary to compete and win,” in the Evaluating the People, Processes and Technologies of the Digital Shopper session. He went on to say that without an omnichannel view the “game is over.” Randy Burt, partner, consumer & retail practice, A.T. Kearney, also cited five things digital organizations are getting right: The north star—unified organizational alignment and focus on a clear strategy and ambition; customer centricity; agile experimentation; collaboration; leadership and talent. The wide-ranging use cases of AI can be overwhelming for CPG companies and retailers who struggle to understand where AI can have the biggest impact on their business. At FMI’s <a href="https://www.fmi.org/midwinter">Midwinter Executive Conference</a> in January, we will showcase the top use cases for artificial intelligence in grocery retail and feature AI-based solutions currently being deployed by forward-thinking brands and retailers. So how do you create your AI strategy that best serves your business operations? AI is a collection of tools and technologies which enables us to design computers with human-like abilities of hearing, seeing, reasoning, and learning. There are a host of application areas to solve operational issues such as supply chain, inventory, merchandizing and marketing. Every business and organization have their own personal characteristics and need to be first analyzed before we start the journey of AI-based transformation ideas.  Join Ron Bodkin, technical director, applied artificial intelligence, Google and Rick Wenger, vice president, industry value engineering SAP, for a session at the <a href="https://www.fmi.org/midwinter">Midwinter Executive Conference</a>, “Enabling Organizations to Evaluate and Realize Full Potential of AI Application Areas.”

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.