Capture the Untapped Potential of GM/HBC

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

With our GM/HBC Committee partner, P&G, and research partners at Acosta, we looked at how retailers can invest in the untapped potential of these products.

<p>By: Peter Collins, Director, Development, Industry Relations, Food Marketing Institute</p> <p>I recently pondered the question: <a href="https://www.fmi.org/blog/view/fmi-blog/2018/09/05/rediscover-the-value-of-gm-hbc">should a traditional food retailer phase out General Merchandise/Health and Beauty Care (GM/HBC) items or is there hope for this category?</a>With our GM/HBC Committee partner, P&G, and research partners at Acosta, we looked at how retailers can invest in the untapped potential of these products.    </p> <p>According to <em><a href="https://www.fmi.org/forms/store/ProductFormPublic/2018-the-power-of-gm-hbc-in-grocery">The Power of GM/HBC in Grocery</a></em>, 80 percent of U.S. households’ shop for HBC in grocery stores, yet 77 percent of their HBC spend happens in other channels. The same metrics for GM are 71 percent and 88 percent. Add it up and the opportunity is large: if the grocery channel were to capture its fair share of HBC sales it would represent an incremental $29 billion, while the same size of prize for GM would equal $15 billion.</p> <p>Our thought-leading partners at P&G and Acosta share winning tactics retailers can take in GM/HBC to capture household shopping: <br /> <br /> </p> <p style="text-align: left;"> <center><iframe width="350" height="270" src="https://www.youtube.com/embed/Aiem5W58Kco" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe></center><br /> <br /> <center><iframe width="350" height="270" src="https://www.youtube.com/embed/_W38S2YzqIU" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture">,&amp;amp;amp;amp;amp;amp;amp;amp;lt;/center&amp;amp;amp;amp;amp;amp;amp;amp;gt;</iframe><br /> <br /> </center>For more insights on GM/HBC, <a href="https://www.youtube.com/playlist?list=PL4NaShzHlR4Hu3bz90DbVgIX2db_fXOwW">watch here</a>.<center> </center></p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.