Total Digital Maturation in Online Grocery Shopping Is Only Five to Seven Years Away

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

“The Digitally Engaged Food Shopper” report spells out six significant digital imperatives that the industry must deal with to achieve its goal of a seamless and profitable omnichannel model. The imperatives range from “getting the right people in place in unduplicated organizational structures” to “fixing inaccurate master data” and “improving marketing and promotions.”

<h4 style="text-align:center;">FMI EducationTrack at Groceryshop helps you Prepare with the Six Digital Imperatives </h4> By Doug Baker, FMI Vice President, Industry Relations - Private Brands, Technology <img sf-custom-thumbnail="true" src="https://www.fmi.org/images/default-source/photos-for-staff-use/online-ordering/20171129-fmi-home-shoot-0731r-lowres.jpg?sfvrsn=6923786e_2" style="float:right;" sf-constrain-proportions="true" width="350" alt="20171129-FMI-Home Shoot-0731r-LowRes" class="-align-right" sf-size="541733" /> The “acceleration path” for online book and music sales was 15 years. That’s how long it took to move from 20 percent of consumers shopping online to what experts consider maturation, 70 percent. After that, things sped up. The next industry to go online, banking, only took 10 years to reach that point. Recent <a href="https://www.nielsen.com/us/en/insights/news/2017/winning-diverse-shoppers-in-a-digital-retail-world.html">research prepared for FMI by Nielsen</a> indicates it will take food retail only five to seven more years to reach 70 percent penetration. In other words, time is of the essence for food retail executives who wake up in the middle of the night to worry about how far along that acceleration path their companies are. <a href="https://www.fmi.org/digital-shopper">“The Digitally Engaged Food Shopper”</a> report spells out six significant digital imperatives that the industry must deal with to achieve its goal of a seamless and profitable omnichannel model. The imperatives range from “getting the right people in place in unduplicated organizational structures” to “fixing inaccurate master data” and “improving marketing and promotions.” If you are one of those food retail executives up at night worrying about how your company can meet these imperatives, here’s some good news: Each one of the six imperatives will be dealt with in the <a href="https://groceryshop.com/agenda/fmi">FMI co-located track</a> at <a href="https://groceryshop.com/">Groceryshop</a>, scheduled Oct. 28-31 at the Aria in Las Vegas. <a href="https://groceryshop.com/">Groceryshop</a> is a unique conference that will give established and start-up food retailers and their industry partners a chance to examine the fast-moving transformation and evolution in how consumers discover, shop and buy in a digital age. On Tuesday, Oct. 30, FMI will host <a href="https://groceryshop.com/agenda/fmi">specific content in six sessions</a> that address the imperatives discussed in <a href="https://www.fmi.org/digital-shopper">“The Digitally Engaged Food Shopper.”</a> The day will start out with a session entitled <a href="https://groceryshop.com/agenda/fmi">“Evaluating the People, Processes and Technologies for Omnichannel Success”</a> in response to that first imperative mentioned above, “getting the right people in place in unduplicated organizational structures.” Speakers from the consulting firm of A. T. Kearney will help attendees assess whether they are making the right people and technology choices to build a successful omnichannel plan. In the session <a href="https://groceryshop.com/agenda/fmi">“Leveraging Master Data Accuracy and Analytics to Better Reach the Consumer,”</a> Nielsen researchers will discuss the imperative to “fix inaccurate master data.” To “improve marketing and promotions,” experts will conduct a session entitled <a href="https://groceryshop.com/agenda/fmi">“Compete and Thrive! Realize the Full Potential of Cohesive Shopper Insights.”</a> Mike Molitor, head of e-commerce and loyalty for Raley’s Supermarkets, and Linda Filler, former president of retail at Walgreens, will talk about <a href="https://groceryshop.com/agenda/fmi">“How to Use Data Effectively to Unify Digital and Store Experiences.”</a> The <a href="https://groceryshop.com/">Groceryshop</a> schedule is full of important keynotes, roundtable discussions and conference sessions. What makes FMI’s conference track so significant - and a must-attend for food retailers - is that it will specifically address the six digital imperatives the industry understands it must deal with to put itself in position to manage that maturation point only five to seven years away. FMI and Nielsen have organized insights and an assessment tool at <a href="https://www.fmi.org/digital-shopper">FMI.org/DigitalShopper</a>.   Join your colleagues from Kroger, Alex Lee, Wakefern, Albertson’s and more at <a href="https://groceryshop.com/">Groceryshop.</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.